IMAG/IN AGENCY

IMAG/IN AGENCY is a visual and digital communications agency based in Watermael-Boitsfort, Brussels, Belgium, founded in 2018. The agency focuses on building complete brand identities for individuals and businesses, with a strong emphasis on the human element. In an era where social media presence often functions as a digital CV, IMAG/IN AGENCY helps clients take control of the image they project online and offline.

Services and Specialties

IMAG/IN AGENCY offers a range of services centered on visual identity, digital communication, and brand refresh. While the agency does not publish a full service list, its core offerings can be inferred from its focus areas. Likely services include:

• Brand identity creation and visual design (logos, color palettes, typography)
• Social media profile optimization and content strategy
• Personal branding and image consulting for individuals
• Digital marketing and online presence management
• Photography and video content for social media
• Website design and digital asset creation
• Brand refresh or "relooking" for established businesses

The agency’s work is particularly suited to professionals, entrepreneurs, coaches, restaurants, institutes, and small-to-medium enterprises looking to strengthen their visual identity across digital platforms.

Approach and Philosophy

IMAG/IN AGENCY operates with the belief that a strong, intentional image is essential in today’s connected world. The agency’s tagline, “Everything you can IMAG/N is real,” reflects a philosophy that focuses on authenticity and strategic storytelling rather than superficial branding. Rather than simply designing logos or posting content, the team works to understand the client’s personality, values, and goals—then translates that into a cohesive visual and digital presence.

This human-centric approach sets IMAG/IN AGENCY apart from more transactional agencies. The process typically involves an initial consultation to define the client’s desired image, followed by creative development across multiple channels. Whether the client is a fitness coach needing a fresh Instagram aesthetic or a restaurant wanting a complete brand overhaul, the agency tailors its work to the specific audience and industry. The result is a brand that feels genuine and relatable, not generic or forced.

Location and Credentials

Based in Watermael-Boitsfort, a leafy suburb of Brussels, IMAG/IN AGENCY serves clients throughout Belgium and beyond. The agency’s office at Chaussee de la Hulpe places it in a dynamic area with access to a diverse mix of local businesses and international professionals. Founded in 2018, the agency has quickly established itself as a go-to resource for visual and digital communication in the Brussels region. Its location in Belgium, a country known for its multilingual and multicultural business environment, allows IMAG/IN AGENCY to work with clients from various backgrounds and sectors.

IMAG/IN AGENCY is a strong fit for individuals and small businesses that value a personal, hands-on approach to branding. If you are a coach, restaurateur, or entrepreneur in need of a cohesive visual identity and digital strategy—especially one that feels authentic rather than corporate—this agency offers a thoughtful alternative to larger, less personalized firms.