IMCR Com

IMCR Com specializes in public relations and communications, with a strong emphasis on crisis management and risk mitigation. Based in Curitiba, Brazil, the agency serves clients across consumer internet, information technology, and services sectors. Since its founding in 2016, IMCR Com has developed a focused practice around helping organizations prepare for, navigate, and recover from business crises.

Core Services in Crisis Management and Communications

IMCR Com offers a suite of services centered on crisis preparedness and response. The agency’s approach begins with risk assessment, helping companies identify vulnerabilities in critical business areas and evaluate existing risk plans. From there, IMCR Com assists in implementing crisis management processes, including organizing crisis teams and developing structured response protocols. The agency also provides preventive communication plans for both offline and online channels, including social media, with stakeholder identification and tailored key messages for different audiences.

• Risk assessment and vulnerability analysis
• Crisis management process implementation (IMCR)
• Awareness lectures on crisis management
• In-company workshops and training with simulated crisis exercises
• Preventive communication planning for potential crisis situations (offline and online)
• Media training for executives (spokesperson training)
• Containment consulting for ongoing crises

Methodology and Approach

IMCR Com’s methodology is built on the premise that most crises occur because risks and warning signs are ignored. The agency emphasizes proactive identification of risks before they escalate. Their training programs include practical exercises and crisis simulations adapted to each client’s reality, ensuring teams are prepared for complex scenarios. The media training component focuses on preparing executives to act as effective spokespeople during high-pressure situations. For crises already in progress, IMCR Com provides containment consulting to help manage ongoing challenges. This structured, step-by-step approach distinguishes the agency’s work in the Curitiba market and across Brazil.

Location and Market Focus

Headquartered at Rua Almirante Tamandare in Curitiba, State of Parana, Brazil, IMCR Com primarily serves clients within the country. The agency’s location in Curitiba places it at the center of a growing business hub in southern Brazil, with access to companies in consumer internet, information technology, and services industries. While many of its clients operate in consumer-facing sectors, IMCR Com’s core competencies in crisis and risk management apply across industries that require robust communications strategies.

IMCR Com is best suited for organizations that recognize the inevitability of crises and want to be prepared before they occur. Companies in technology, consumer internet, and services sectors—particularly those with active social media presences and public-facing operations—will find the agency’s preventive approach valuable. The agency is also a strong fit for businesses that have experienced crises previously and need to rebuild their response frameworks or train leadership teams.