IMS Consulting

IMS Consulting is a boutique public relations and communications agency based in Barcelona, Spain, with a sharp focus on the luxury hospitality sector. The firm has carved out a distinct niche for itself by combining deep industry knowledge with tailored communication strategies for high-end hotels, spas, gastronomy brands, and wellness establishments. With over two decades of experience, IMS Consulting operates from its headquarters in Barcelona, Catalonia, while maintaining a strong network of partners in Madrid and Mexico, allowing it to serve clients across multiple markets without losing its boutique sensibility.

Specialist Expertise in Luxury Hospitality and Gastronomy

What sets IMS Consulting apart is its dedicated specialization in luxury hospitality and gastronomy marketing. The agency understands that luxury brands require more than standard PR tactics; they need narratives that resonate with discerning audiences. IMS Consulting excels in brand positioning within the luxury sector, crafting stories that elevate everything from boutique hotels to Michelin-starred restaurants. The team’s expertise extends to luxury tourism, wellness brand promotion, and even hotel books production—a niche service that involves creating high-end printed directories and guides for luxury properties. This focus on luxury gastronomy marketing and hospitality allows the agency to work closely with clients to unveil hidden gems and facilitate meaningful partnership opportunities.

How IMS Consulting Applies Its Expertise

The agency applies its specialist knowledge through a blend of traditional public relations and modern digital marketing. Media relations are a core strength, with IMS Consulting leveraging its extensive network to connect clients with international journalists and influencers. Press trips and press conferences are carefully orchestrated to generate high-quality coverage. On the digital front, the firm offers social media management, content creation, and SEO services tailored to the luxury market. Customer relationship management and brand management are also integral to their approach, ensuring that every campaign builds long-term loyalty. Crisis management is another key capability, helping luxury brands protect their reputation in an increasingly connected world. By integrating these services, IMS Consulting provides a comprehensive communication strategy that aligns with each client’s unique brand identity.

Services Offered by IMS Consulting

While the agency tailors its offerings to each client, its core services typically include:

• Public relations and media relations for luxury brands
• Brand positioning and communication strategies
• Social media management and digital marketing
• Content creation, including copywriting and visual assets
• Event management, including press trips and press conferences
• Influencer marketing and partnership facilitation
• Crisis management and reputation management
• Sales and marketing solutions for hospitality businesses
• Hotel books production and luxury directory creation
• Consultancy services for brand development

Who IMS Consulting Works With

IMS Consulting is a strong fit for businesses operating in the luxury hospitality ecosystem, from small boutique hotels to large luxury brands. The agency’s client base spans hotels, spas, wellness retreats, and gastronomy ventures—any organization that values a sophisticated brand image and seeks to connect with high-net-worth individuals. Because of its boutique size, IMS Consulting is particularly well-suited for clients who want personalized attention and strategies that feel bespoke rather than off-the-shelf. The agency’s presence in Barcelona, Spain, combined with its reach into Madrid and Mexico, makes it an excellent partner for brands looking to expand their visibility in European and Latin American luxury markets. Whether a client needs to manage a crisis, launch a new property, or simply enhance their media presence, IMS Consulting offers the experience and network to deliver results without the overhead of a larger firm.