INCLUYE - T

INCLUYE - T is a public relations and communications agency based in Morelia, Mexico, that focuses on transforming corporate culture through strategic communication, social responsibility, and the promotion of diversity and inclusion. Founded in 2022, the agency operates at the intersection of organizational development and public relations, helping businesses in Morelia and across Mexico build more inclusive, socially responsible, and internally cohesive workplaces. While the agency primarily serves clients in the public relations and communications sector, its specialized approach to diversity, equity, and inclusion (DEI) makes it a distinct player in the Mexican PR landscape.

Services and Specialties

INCLUYE - T offers a range of services designed to integrate social responsibility and diversity into the core of corporate communications. Based on the agency's focus areas, its likely service offerings include:

• Strategic communication planning with a DEI lens
• Corporate social responsibility (CSR) program development and communication
• Internal culture transformation and employee engagement initiatives
• Diversity and inclusion training and workshops
• Reputation management and image building for socially conscious brands
• Crisis communication related to diversity or social issues
• Content creation and storytelling around inclusion and social impact

These services are tailored to help organizations not only communicate their values externally but also embed them into daily operations. INCLUYE - T positions itself as a partner for companies seeking to align their public relations efforts with genuine social change, particularly in areas like gender equality, LGBTQ+ inclusion, and accessibility.

Methodology and Approach

The agency's methodology centers on the belief that effective PR must start from within. INCLUYE - T emphasizes "imagen social" (social image) and "cultura interna" (internal culture) as interconnected pillars. Rather than treating diversity and inclusion as a checkbox or a one-off campaign, the agency works with clients to develop long-term strategies that reshape how organizations communicate with employees, stakeholders, and the public. This approach often involves audits of existing policies, collaborative workshops, and the co-creation of communication frameworks that reflect the organization's commitment to equity. Based in Morelia, Michoacán, INCLUYE - T brings a local perspective to these global issues, understanding the specific cultural and business contexts of Mexican companies while applying international best practices in DEI and CSR.

Location and Market Focus

Operating from Morelia, Mexico, INCLUYE - T serves clients primarily in the Michoacán region but also works with organizations across the country. Morelia, as the capital of Michoacán, provides the agency with access to a diverse mix of businesses, from local enterprises to national companies with regional headquarters. The agency's location in Mexico's cultural and economic landscape allows it to address the unique challenges Mexican organizations face when integrating diversity and inclusion into their communication strategies. INCLUYE - T is well-suited for companies in Morelia and beyond that are looking to move beyond surface-level PR and genuinely embed social responsibility into their brand identity.

INCLUYE - T is an ideal partner for mid-sized to large organizations in Mexico that are committed to improving their internal culture and external reputation through diversity and inclusion. Companies in sectors such as manufacturing, services, and retail that want to demonstrate tangible progress in CSR and DEI will find the agency's expertise valuable. Additionally, non-profits and educational institutions seeking to communicate their social impact more effectively can benefit from INCLUYE - T's strategic approach. The agency is particularly well-suited for clients who view PR not just as a tool for promotion, but as a vehicle for meaningful organizational change.