Intermèdia Comunicació

Intermèdia Comunicació, headquartered at 419 Avinguda Diagonal in Barcelona, Spain, has been a fixture in the Catalan communications landscape since its founding in 1990. With over three decades of experience and a team of 10-49 professionals, the agency has built a reputation for strategic communications consultancy that prioritizes substance over flash. While many agencies claim to offer crisis management, Intermèdia Comunicació has developed a particularly strong focus on crisis communication and reputation management, making it a go-to partner for organizations navigating sensitive public moments in Barcelona and across Spain.

Specialist Expertise in Crisis and Institutional Relations

One of the agency's core strengths lies in its ability to handle high-stakes communications, particularly through its crisis communication and reputation management services. This expertise is complemented by a deep understanding of institutional relations, which is especially valuable in the Catalan political and business ecosystem. Intermèdia Comunicació works closely with government bodies and public institutions, helping clients build trust through what it calls "trust building sessions" and formal communication training courses. The agency's approach to crisis management is not reactive but strategic, involving careful preparation of spokespersons and clear protocols for media engagement. This combination of crisis preparedness and institutional savvy makes the firm particularly useful for companies that operate in regulated industries or have significant public-sector exposure in Barcelona and Catalonia.

Core Services and Capabilities

Intermèdia Comunicació offers a comprehensive suite of services that cover the full spectrum of modern communications. The agency's offerings include:

• Press office management and media relations services, including daily clipping de prensa (press clipping)
• Crisis communication and reputation management
• Corporate storytelling and strategic communication strategy development
• Institutional relations and public affairs, with a focus on the Catalan ecosystem
• Event management and organization of networking events
• Social media management and digital communications across digital channels
• Communication training courses and spokesperson preparation

These services are designed to support clients on an ongoing basis, with the agency providing continuous counsel rather than one-off projects. The training component is particularly noteworthy, as Intermèdia Comunicació often works to strengthen internal communication teams within client organizations, ensuring that the skills and strategies they develop are sustainable over the long term.

Client Profile and Industry Focus

The agency's client base spans several key sectors, including media and publishing, government, and corporate entities active in the Catalan market. Intermèdia Comunicació is well-regarded among the top public affairs and PR firms in Spain for its ability to navigate the unique political and social dynamics of Catalonia. The firm's work often involves building relationships with government bodies, creating informative materials for public campaigns, and organizing events that promote clients' interests within the institutional sphere. Because of its deep roots in Barcelona, the agency is particularly effective for organizations that need to communicate with Catalan audiences, whether through traditional media relations or digital channels. The agency's strategic communication strategy work often begins with a thorough analysis of a client's position and goals, followed by the development of a tailored plan that integrates media outreach, event marketing, and social media management.

Intermèdia Comunicació is best suited for mid-sized to large companies, public institutions, and non-profit organizations that require sophisticated communications support in the Catalan and Spanish markets. Organizations facing complex regulatory environments, those with significant public visibility, or entities undergoing a period of change will find the agency's crisis and reputation management expertise particularly valuable. The firm's long history in Barcelona and its focus on institutional relations make it a strong choice for any organization that needs to build or maintain credibility with government stakeholders, media outlets, and the broader public in Catalonia. While not a large agency, Intermèdia Comunicació offers a depth of experience and a targeted skill set that can be especially valuable for clients who need more than just press release distribution—they need a strategic partner who understands the nuances of communication in one of Spain's most dynamic regions.