International Feelings

International Feelings is a public relations and communications agency that operates at the intersection of fashion, art, sport, and sound. Founded in 2025 by Marcus Ludwig-Pfaender, the agency serves cultural pioneers—from emerging designers and independent galleries to global lifestyle brands and music labels—who seek to build meaningful, transformative narratives. Rather than treating communications as a one-way broadcast, International Feelings approaches each engagement as a collaborative choreography, where brands become cultural institutions and campaigns evolve into living systems.

Strategic Approach and Philosophy

Rooted in the craft of classic public relations yet shaped by the urgency of contemporary culture, International Feelings weaves strategy into substance. The agency rejects mass-market tactics in favor of coded, intentional communication. Its method is not about volume but about depth: every press release, event, or digital activation is designed to resonate with specific communities and subcultures. This approach is particularly effective for brands that value authenticity over reach, and for organizations that want to embody their identity rather than simply market it. Based in Berlin, with additional anchors in Paris, Munich, and global extensions, the agency brings a distinctly European sensibility to its work—one that values nuance, intuition, and cultural intelligence.

Services and Specialties

While the agency's core offering is public relations and communications, its work spans a range of integrated disciplines tailored to cultural and creative sectors. International Feelings designs communications that do more than inform—they transform. The agency builds ecosystems where narrative is not noise but meaning in motion, leveraging press, community engagement, events, and digital spheres to create lasting impact. Typical services include:

• Strategic public relations and media relations
• Brand narrative development and storytelling
• Event conception, production, and management
• Community building and influencer engagement
• Digital and social media strategy
• Crisis communications and reputation management
• Content creation and editorial services
• Cultural strategy and brand positioning

These services are delivered with a focus on intuition, depth, and intelligence, ensuring that every campaign is both strategically sound and creatively resonant. International Feelings works across industries including luxury fashion, contemporary art, professional sports, and music, but its methodology is transferable to any brand seeking to cultivate a deep, authentic connection with its audience.

Location and Reach

Headquartered in Berlin, Germany, at 10435, International Feelings benefits from the city's status as a global hub for creativity, innovation, and counterculture. Berlin's vibrant arts scene, fashion week, and music festivals provide a natural testing ground for the agency's culturally driven approach. However, the agency's reach extends well beyond the German capital. With strategic bases in Paris and Munich, and a network of global extensions, International Feelings is positioned to serve clients across Europe and internationally. This geographic flexibility allows the agency to tap into local nuances while maintaining a consistent, high-quality service standard.

Who International Feelings Serves Best

International Feelings is an ideal partner for brands and organizations that are tired of generic PR and seek a more thoughtful, culturally embedded approach. It is particularly well-suited for startups and scale-ups in the creative industries, established fashion houses looking to refresh their narrative, art institutions planning major exhibitions, and sports or music brands aiming to build deeper community ties. The agency's emphasis on transformation rather than transaction makes it a strong fit for clients who view their brand as a living system—one that evolves with its audience and the cultural moment. If your organization values substance over spectacle and wants its communications to be as meaningful as its product, International Feelings offers a compelling, Berlin-rooted alternative to traditional PR agencies.