INVIDA COMMUNICATION

INVIDA COMMUNICATION is a Paris-based public relations and digital communication agency founded in 2020 by Roxane Roche and Capucine Duguy. The agency specializes in press relations, influence marketing, and content creation, with a strong focus on digital platforms. Operating from its headquarters at 54 Avenue Hoche in the 8th arrondissement of Paris, INVIDA COMMUNICATION serves clients in the luxury, lifestyle, and jewelry sectors, offering bespoke communication strategies that blend traditional media relations with modern digital tactics.

Core Services and Specialties

INVIDA COMMUNICATION provides a comprehensive suite of services tailored to brands seeking visibility and engagement. The agency’s expertise spans press relations, media relations, and content production, with a particular emphasis on digital communication and social media marketing. The team leverages micro-influencer campaigns and influencer outreach to build authentic connections with target audiences, especially on platforms like Instagram. Services also include community management, creation of lifestyle and luxury content, and the development of long-term brand-building strategies. For jewelry and luxury brands, INVIDA COMMUNICATION designs campaigns that highlight craftsmanship and art de vivre, while expanding influencer networks to amplify reach.

• Press relations and media relations
• Digital communication and social media marketing
• Influence marketing and micro-influencer campaigns
• Content production (photos, videos, written content)
• Community management and brand positioning
• Bespoke communication strategies for luxury and lifestyle brands
• Influencer network expansion and outreach
• Digital events and long-term brand building

Target Industries and Client Focus

The agency primarily works with brands in the luxury, lifestyle, and jewelry sectors, though its expertise in influence marketing and digital communication makes it adaptable to other industries. INVIDA COMMUNICATION focuses on brands that value authentic storytelling and long-term engagement over short-term buzz. The team’s background in luxury brand communication and art de vivre influence positions them well for clients seeking to build prestige and desirability. In Paris, where the luxury market is highly competitive, the agency helps brands stand out through carefully curated influencer networks and targeted press relations campaigns.

Approach and Philosophy

INVIDA COMMUNICATION takes a tailored, relationship-driven approach to each client. The agency emphasizes the importance of micro-influence, working with niche influencers who have highly engaged audiences rather than mass-market celebrities. This strategy aligns with current trends in digital communication, where authenticity and trust are paramount. The team also integrates traditional press relations with digital content production, ensuring that brands maintain a cohesive presence across all channels. By combining media relations with social media marketing and community management, INVIDA COMMUNICATION creates integrated campaigns that build brand loyalty over time. The agency’s focus on long-term brand building rather than quick wins is a key differentiator in the Parisian communications landscape.

Location and Credentials

Based in the heart of Paris at 54 Avenue Hoche, INVIDA COMMUNICATION operates in one of France’s most prestigious business districts. The agency was founded in 2020, bringing together the expertise of Roxane Roche and Capucine Duguy, who have deep experience in press relations and digital influence. While relatively young, INVIDA COMMUNICATION has quickly established itself as a specialist in luxury and lifestyle communication, with a network of influencers and media contacts across France. The agency’s location in Paris provides direct access to the country’s leading fashion, jewelry, and lifestyle media, as well as a vibrant ecosystem of digital creators.

INVIDA COMMUNICATION is an ideal partner for luxury and lifestyle brands in Paris and throughout France that need a focused, digital-first approach to public relations. The agency is particularly well-suited for jewelry brands, art de vivre companies, and lifestyle businesses seeking to build strong, lasting relationships with their audiences through micro-influencer campaigns and strategic media relations. Brands that value bespoke communication strategies and long-term brand building will find a natural fit with INVIDA COMMUNICATION’s services.