JLNPR Inc.

JLNPR Inc. is a full-service public relations and marketing agency based in Toronto, Canada, that has carved out a specific niche in the travel technology sector. Founded in 2011, the firm focuses on helping B2B technology companies gain visibility through targeted media relations, content marketing, and strategic communications. Rather than relying on traditional press releases, JLNPR Inc. emphasizes earned media and educational content to build brand awareness and drive sales for its clients.

Services and Specialties

JLNPR Inc. offers a range of public relations and communications services tailored to the travel technology industry. The agency’s core offerings include media relations, content marketing, and B2B PR strategy. In addition to these, the firm provides branding support and marketing advisory services. The team at JLNPR Inc. is known for ghostwriting informative articles that are published under clients’ names in top hospitality and travel trade media outlets. A distinctive feature of the agency is its DIY PR course, “PR That Closes Sales,” which teaches hospitality technology vendors how to execute their own PR and content marketing campaigns. This course includes video lessons, document templates, and access to a private Facebook group for direct support.

• Media relations and press outreach
• Content marketing and ghostwritten articles
• B2B public relations strategy
• Branding and marketing communications
• DIY PR training and online courses
• Hospitality and travel technology PR
• Aviation technology and hotel operational technology PR

Who They Help

JLNPR Inc. primarily serves B2B companies operating within the travel, hospitality, and aviation technology ecosystems. This includes online travel agencies, revenue management system providers, tablet-based aviation automation firms, in-flight entertainment technology companies, and hotel technology vendors. The agency’s deep knowledge of these verticals allows it to craft messaging that resonates with industry media, influencers, and potential customers. JLNPR Inc. also works with leisure, travel, and tourism brands, as well as marketing and advertising firms that need specialized PR support. The agency’s DIY course is aimed at smaller vendors or startups that prefer to manage their own PR efforts but need expert guidance.

Approach and Philosophy

The agency’s approach is grounded in the belief that effective PR goes beyond issuing press releases. JLNPR Inc. focuses on storytelling and thought leadership, helping clients get noticed by top-tier industry publications through earned media placements. The team prioritizes educational content that demonstrates expertise, such as ghostwritten articles that position clients as authorities in their field. This strategy is designed to build trust with potential customers and increase brand awareness, ultimately leading to sales. The agency also offers flexible options for clients who want to learn PR themselves, reflecting a practical, outcome-oriented philosophy. Based in Toronto, Canada, JLNPR Inc. operates with a lean, focused team that understands the nuances of B2B travel technology marketing.

Location and Credentials

JLNPR Inc. is headquartered at 184 Munro Street in Toronto, Ontario, Canada. The agency has been active since 2011, giving it over a decade of experience in the travel technology PR space. While the firm’s physical office is in Toronto, its client base spans North America and beyond, serving companies in the hospitality, aviation, and travel sectors. The agency’s longevity and specialization in a niche industry make it a credible partner for B2B travel technology firms seeking targeted communications support.

JLNPR Inc. is a good fit for B2B travel technology companies—especially those in hotel technology, aviation tech, or travel software—that want to improve their media visibility and thought leadership without relying on generic press releases. The agency’s DIY course also makes it accessible for startups or smaller vendors that prefer to handle PR in-house but need expert training. For businesses in the Toronto area or across Canada looking for a specialized PR partner, JLNPR Inc. offers a focused, practical alternative to larger, generalist agencies.