JournoLink
JournoLink is a public relations agency based in Cardiff (founded 2014).
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About JournoLink
Founded in 2014, JournoLink emerged from Cardiff, United Kingdom, with a clear mission: to make public relations accessible to small businesses. The founders recognised that traditional PR services were often out of reach for smaller companies, both in terms of cost and complexity. By combining software with a simplified approach to media relations, JournoLink set out to level the playing field, enabling small businesses to tell their stories without needing a dedicated PR team or a large budget. Based in Wales, the agency has since grown into a recognised tool for SMEs looking to build their brand through earned media.
A Platform Built for Small Business Needs
JournoLink is fundamentally a publicity software platform, designed to streamline the often-intimidating process of media outreach. Rather than offering traditional consultancy, the company provides a digital toolkit that helps users craft press releases, manage press rooms, and distribute news to relevant journalists. The platform is built around the idea that small business owners are time-poor and need intuitive, affordable solutions. Key features include a media database, the ability to respond to journalist requests (via their JournoRequests feature), and analytics to track the performance of press releases. By focusing on self-service, JournoLink empowers users to handle their own PR campaigns, removing the dependency on external agencies.
Core Services and Capabilities
While JournoLink's primary offering is its software, the value lies in how it enables core PR functions. Users can typically expect to access the following capabilities through the platform:
- Press Release Distribution: Send targeted press releases to a curated database of journalists and media outlets.
- Media Monitoring & Analytics: Track where press releases are picked up and measure the reach of your publicity efforts.
- Press Room Management: Create and maintain an online press room to host company news, assets, and contact information.
- Journalist Request Matching: Receive alerts for relevant media requests (JournoRequests) and pitch stories directly to journalists seeking sources.
- Contact Database Management: Build and manage your own media contact lists within the software.
These tools are designed to cover the full publicity cycle, from story creation and distribution to measurement. JournoLink's emphasis on simplicity means that even users with no prior PR experience can quickly learn to write a press release, target the right journalists, and understand the results. The platform's affordable pricing model is a deliberate contrast to high-cost agency retainers, making it a practical choice for businesses with limited marketing budgets.
Who Benefits Most from JournoLink
JournoLink is best suited for small to medium-sized enterprises, startups, and solo entrepreneurs who want to generate their own media coverage without hiring a full-time PR professional. It is particularly valuable for businesses in sectors where news cycles are fast-moving, such as technology, retail, hospitality, and professional services. The platform also works well for companies that have a steady stream of announcements—product launches, funding rounds, events, or community initiatives—and need a reliable, repeatable process for getting that news in front of journalists. For those based in the United Kingdom, JournoLink's media database is especially strong, with a focus on regional and national UK press. Ultimately, any business that values storytelling and wants to build brand awareness through earned media, but lacks the resources of a larger corporation, will find JournoLink a practical and effective partner.
Key facts
- Team size: 1-10 employees
- Headquarters: Cardiff, Wales, United Kingdom
- Address: Cardiff Wales United Kingdom
Keywords & focus
Topics and areas JournoLink works with.
- storytelling
- publicity
- press releases
- press room
- media software
- journalists
- public relations
- media relations
- small businesses
- press release distribution
- affordable public relations
- publicity software
- journalist requests
- media requests
- sme software
- small business software
- journorequests
- software
- public relations & communications services
- public relations & communications
- information technology & services
Technologies
Route 53, Rackspace MailGun, Gmail, Google Apps, Amazon AWS, Stripe, VueJS, Pardot, Slack, Ubuntu, Mobile Friendly, Cloudinary, Google Tag Manager, Nginx, Wistia
Industries served by JournoLink
JournoLink works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Cardiff
If you are looking for alternatives or more options in Cardiff, here are other public relations agencies in the same city you can compare.
Frequently asked questions about JournoLink
Common questions and answers about JournoLink, their services, location, and how to work with them.
- Where is JournoLink located?
- JournoLink is headquartered in Cardiff.
- What services does JournoLink offer?
- JournoLink offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does JournoLink serve?
- JournoLink serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is JournoLink a verified PR agency?
- JournoLink is listed on Online PR. Verification status is shown on their profile.
- How can I contact JournoLink?
- You can visit their website at http://www.journolink.com
- How many reviews does JournoLink have?
- JournoLink has 0 client reviews with an average rating of 0.0 out of 5.
- When was JournoLink founded?
- JournoLink was founded in 2014.
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