Kampania NIE HEJTUJĘ-MOTYWUJĘ

Kampania NIE HEJTUJĘ-MOTYWUJĘ is a Polish public relations and communications initiative focused on combating hate speech and promoting positive attitudes, particularly among young people. Operating primarily as a social campaign rather than a traditional agency, it offers a range of educational and awareness-raising services designed to address the growing problem of online and offline hate. The campaign's core offerings include school workshops, motivational talks, and educational conferences that bring together psychologists, coaches, and legal experts to discuss the psychological and social impacts of hate speech. Additionally, Kampania NIE HEJTUJĘ-MOTYWUJĘ conducts public opinion research, runs billboard and online advertising campaigns, and produces educational podcasts, books, and photo sessions. Media relations are a key component, with the organization securing coverage in major Polish outlets and managing live interviews, ambassador appearances, and social media engagement.

Services and Specialties

The campaign provides a comprehensive suite of services tailored to its mission of reducing hate speech and fostering empathy. These include:

• Social campaigns and educational initiatives (e.g., anti-hate campaigns in Poland and the UK)
• School workshops and motivational sessions for students in primary and secondary schools
• Conferences and educational events focused on the psychology of hate
• Public opinion research and reports on hate speech
• Billboard and online advertising campaigns
• Podcast production and live interviews
• Media relations and press coverage management
• Legal advice and expert commentary
• Photo sessions and ambassador coordination
• Book publications on hate speech and positive attitudes

Target Audience and Approach

Kampania NIE HEJTUJĘ-MOTYWUJĘ primarily serves the non-profit sector, educational institutions, and public awareness initiatives. Its target audience includes students, teachers, parents, and the wider Polish community affected by hate speech. The campaign's approach is educational and preventive, using a blend of direct engagement—such as workshops and conferences—and broader media outreach to change attitudes. By partnering with psychologists, legal experts, and celebrities (17 ambassadors from media and show business, including Teresa Rosati, Weronika Rosati, and Jasiek Mela), the campaign aims to model respectful behavior and provide practical tools for coping with hate. The initiative has reached nearly 9,400 students across 72 schools and has deployed 16 billboards in multiple Polish cities. Its media strategy has secured coverage in outlets like Onet, Zwierciadło, Wysokie Obcasy, and TVP2's "Pytanie na Śniadanie," as well as expert articles in Wprost, Rzeczpospolita, and other business publications.

Location and Credentials

Based in Poland, Kampania NIE HEJTUJĘ-MOTYWUJĘ operates nationally with a strong presence in major cities. The campaign has earned prestigious endorsements, including honorary patronage from the Ministry of National Education, the Ministry of Justice, and the marshals of five voivodeships (Pomeranian, Podlaskie, Subcarpathian, Mazovian, and Lower Silesian). These credentials underscore its credibility as a non-profit public relations and communications effort. The campaign's work has been recognized in both Polish and international contexts, with a parallel campaign in the United Kingdom, highlighting its reach beyond Poland's borders.

Ideal Clients and Fit

Kampania NIE HEJTUJĘ-MOTYWUJĘ is best suited for organizations seeking to address social issues through educational campaigns, particularly those focused on youth, mental health, and digital citizenship. Schools, local governments, non-profits, and media partners looking to combat hate speech or promote positive social change will find the campaign's expertise valuable. Its proven track record with institutional partners and media outlets makes it a strong choice for projects requiring public awareness, research, and community engagement. For any entity aiming to foster empathy and reduce online toxicity, this campaign offers a structured, evidence-based approach rooted in Polish educational and social contexts.