Ketchum Newscan

Ketchum Newscan was established in Hong Kong as a joint venture between the global Ketchum network and local communications professionals, bringing together international best practices with deep understanding of the Asian market. The agency has grown to become a respected player in the region’s public relations and communications landscape, operating from its headquarters at 338 King’s Road on Hong Kong Island. By combining the resources of a global firm with local expertise, Ketchum Newscan has carved out a niche in helping both multinational brands and local enterprises navigate the complexities of the Hong Kong and greater China markets.

Current Focus and Strategic Approach

Today, Ketchum Newscan focuses on integrated communications that bridge traditional media relations with digital and social media strategies. The agency’s approach is grounded in data-driven insights, leveraging research and analytics to craft campaigns that resonate with diverse audiences across Hong Kong and beyond. With a team that understands the nuances of the local media environment—from the fast-paced news cycles of Hong Kong’s press to the influence of key opinion leaders in the region—Ketchum Newscan helps clients build and protect their reputations. The agency’s work spans multiple sectors, including consumer goods, corporate communications, healthcare, technology, and public affairs, reflecting its versatility in a dynamic market.

Core Services and Capabilities

Ketchum Newscan offers a comprehensive suite of public relations and communications services tailored to the needs of clients in Hong Kong and the Asia-Pacific region. While specific service offerings were not provided, based on the agency’s industry focus and keywords, the following are typical capabilities for a firm of this profile:

• Media relations and press office management
• Corporate communications and reputation management
• Crisis communications and issues management
• Digital and social media strategy
• Content creation and storytelling
• Influencer and KOL engagement
• Brand positioning and messaging
• Public affairs and government relations
• Event management and experiential marketing
• Measurement and analytics

These services are delivered through a collaborative model that draws on Ketchum Newscan’s global network, allowing clients to access specialized expertise when needed. The agency’s Hong Kong base gives it a front-row seat to the region’s economic and cultural trends, enabling it to provide timely counsel on everything from product launches to regulatory changes.

Who Benefits from Ketchum Newscan’s Services

Ketchum Newscan is a good fit for organizations that need a partner with a strong local footprint in Hong Kong but also the ability to think regionally or globally. Multinational corporations entering the Greater Bay Area or expanding their presence in Asia will find the agency’s blend of international standards and local market knowledge valuable. Similarly, Hong Kong-based companies looking to enhance their brand visibility, manage stakeholder relationships, or navigate complex communications challenges—such as those arising from cross-border trade or regulatory shifts—can benefit from the agency’s strategic counsel. Startups and growth-stage firms seeking to build credibility with media and investors may also appreciate Ketchum Newscan’s tailored approach. In essence, the agency serves clients across industries who require nuanced, culturally aware communications that drive measurable outcomes in Hong Kong and beyond.