KIND of

Founded in 2020 and based in Ancona, Italy, KIND of is a public relations and communications agency that focuses on storytelling with a social impact. The agency works with associations, non-profit organizations, freelancers, emerging artists, and enterprises that share a common need: to communicate effectively, creatively, and with a "gentle" approach. KIND of positions itself as a bridge between voices that struggle to emerge and audiences that can be moved to action through empathy and beauty.

What KIND of Does

At its core, KIND of specializes in what it calls "storytelling sociale" — social storytelling. This means the agency collects data, voices, needs, good practices, and life stories, then transforms them into art and culture. The goal is not just to inform, but to create empathic connections that amplify the voices of those who might otherwise go unheard. In an era of hyper-communication, KIND of deliberately chooses to tell exemplary and inspiring stories that benefit society. The agency's approach is rooted in the belief that communication is the most powerful tool available, capable of reaching anyone and crossing any boundary.

Services and Specialties

While the agency explicitly positions itself around storytelling and creative design, its services naturally extend to a range of communications and fundraising activities. KIND of's work is particularly suited for non-profit organizations and social enterprises that need to raise awareness, build community support, and drive fundraising campaigns. Based on its stated focus areas, the agency likely offers the following services:

• Social storytelling and narrative strategy
• Creative project design and development
• Fundraising communication and campaign support
• Non-profit organization management consulting
• Content creation for social impact initiatives
• Public relations and communications strategy
• Brand storytelling for purpose-driven businesses

These services are delivered with a "gentle" approach — a term the agency uses to describe a respectful, empathetic, and human-centered way of communicating. KIND of emphasizes that it is available to anyone who feels the need to tell a story in a different way, whether they are an association, a non-profit, a freelancer, an emerging artist, or a business.

Location and Reach

Based in Ancona, in the Marche region of Italy, KIND of operates from a city that is both a historic port and a cultural hub. Being located in central Italy gives the agency access to a diverse network of social organizations, cultural institutions, and creative professionals. While its physical base is in Ancona, the agency's work is not geographically limited — its focus on storytelling and digital communication allows it to serve clients across Italy and potentially beyond. The agency's mission to create a network that shares "this kind of" vision suggests an openness to collaboration with partners and clients from various regions.

Who KIND of Is a Good Fit For

KIND of is best suited for organizations and individuals who value communication as a force for good. Non-profit organizations looking to amplify their mission through compelling narratives will find a natural partner here. Social enterprises that need to articulate their impact in a way that resonates emotionally with donors and supporters will benefit from the agency's creative approach. Freelancers and emerging artists seeking to build a public profile with a social conscience may also find KIND of's gentle, story-driven methodology effective. Ultimately, the agency is a strong choice for any client that prioritizes authenticity, empathy, and social impact over aggressive marketing tactics.