Kindred

Based in London, United Kingdom, Kindred operates at the intersection of public relations, communications, and purpose-driven change. The agency was founded in 2010 and has since established itself as a notable independent player in the UK’s competitive PR landscape. London, as a global hub for communications and creative industries, provides a fertile ground for agencies that blend strategic thinking with social and environmental impact. Kindred differentiates itself through a clear focus on positive change, working with clients who want to move beyond traditional corporate messaging toward campaigns that deliver tangible benefits for people, communities, and the planet.

What Kindred Does

Kindred is a full-service PR and communications agency that specialises in designing and delivering campaigns with a strong ethical and social purpose. The agency’s core offering revolves around communications strategy, sustainability consultancy, and behaviour change consultancy. Rather than simply amplifying messages, Kindred focuses on shifting attitudes and behaviours—whether that means encouraging more sustainable consumption, improving financial wellbeing, or reducing social isolation. The agency is also a certified B Corporation, a status it has held since July 2022, which underscores its commitment to operating as a force for good. This certification aligns with the agency’s own values and is often a key consideration for clients in the public sector, non-profit, and corporate social responsibility spaces.

Kindred’s approach is collaborative and partnership-oriented. The agency works closely with clients to co-create campaigns that are both creative and evidence-based. Their team of 20-49 professionals brings together expertise in media relations, content marketing, social media strategy, and paid social implementation. They also offer research and analysis capabilities, which help inform campaign strategy and measure impact. This combination of strategic planning and hands-on execution makes Kindred a versatile partner for organisations looking to launch or refresh purpose-driven communications initiatives.

Who They Serve

Kindred’s client base spans the public sector, non-profit organisations, and purpose-led businesses. The agency has particular experience working on issues such as loneliness, food waste, financial wellbeing, and environmental campaigns. They also serve clients in the consumer and corporate sectors who are looking to embed sustainability and ethical branding into their communications. Given their focus on social impact, Kindred is a natural fit for government departments, local authorities, charities, and social enterprises. However, they also work with commercial brands that want to align their marketing with genuine social or environmental purpose, rather than greenwashing.

The agency’s expertise in public sector communications and community engagement means they are well-equipped to handle campaigns that require sensitivity, stakeholder buy-in, and measurable outcomes. Their work often involves behaviour change—a complex but increasingly important area for public health, environmental, and social policy initiatives. Kindred’s track record in this space, combined with their B Corp certification, gives them credibility when advising clients on corporate social responsibility and ESG communications.

Expertise and Services

Kindred offers a comprehensive suite of services tailored to purpose-driven communications. While the agency does not list every service, their known capabilities and industry keywords suggest the following areas of expertise:

• Communications strategy and campaign delivery
• Sustainability and ESG communications consultancy
• Behaviour change consultancy and social marketing
• Media relations and media relations strategy
• Social media strategy and paid social planning/implementation
• Content marketing and creative content creation
• Event marketing and community engagement
• Research and analysis for campaign insights
• Corporate social responsibility and ethical branding
• Environmental campaigns and social good campaigns

These services are underpinned by a strong creative and design sensibility, with keywords like “design & branding” and “creative” indicating that Kindred can produce visually compelling assets alongside strategic counsel. The agency also has experience in advertising and digital, allowing them to integrate paid and owned media into broader communications plans. For clients in the public sector or non-profit world, this full-service capability is particularly valuable, as it reduces the need to coordinate multiple specialist agencies.

Who Kindred Is a Good Fit For

Kindred is best suited for organisations that want to drive genuine social or environmental change through their communications. This includes public sector bodies, charities, and social enterprises that need campaigns to shift public behaviour or raise awareness on complex issues. It also includes commercial brands that are serious about sustainability and ethical branding, and who want to avoid superficial messaging. Clients who value collaboration, evidence-based strategy, and a clear commitment to purpose will find Kindred a strong partner. The agency’s London base makes it accessible for UK-wide campaigns, while its B Corp status adds an extra layer of trust for mission-driven clients.