Kiwi (o pássaro)

Based in Sao Paulo, Brazil, Kiwi (o pássaro) is a communications consultancy founded in 2017 that operates at the intersection of public relations, innovation, and conscious communication. The agency's name, which translates to "the bird" in Portuguese, reflects a philosophy that prioritizes lightness, adaptability, and a broader perspective in an increasingly complex communications landscape. Sao Paulo, as Brazil's economic and cultural powerhouse, provides a dynamic backdrop for an agency focused on non-violent communication and value-added services.

Philosophy and Approach

Kiwi (o pássaro) distinguishes itself through a deep commitment to non-violent communication (comunicacao nao violenta) as a foundational principle. This approach, rooted in empathy and collaboration, shapes how the agency interacts with clients, stakeholders, and the media. Rather than simply executing press releases or media outreach, the consultancy prioritizes building relationships based on trust and mutual respect. The agency's founder describes the mission as contributing to a world with more equity, compassion, and sustainability—values that permeate every project. This philosophy is particularly relevant in Brazil's current socio-political context, where organizations are increasingly expected to demonstrate social responsibility and authentic engagement.

Services and Expertise

While Kiwi (o pássaro) positions itself as a consultancy rather than a traditional PR agency, its service offerings span a range of strategic communications needs. Based on the agency's keywords and stated focus areas, likely capabilities include:

• Strategic communications consulting and planning
• Corporate communications and reputation management
• Crisis communications with an emphasis on empathetic response
• Media relations and press office management
• Content development and storytelling aligned with non-violent communication principles
• Innovation-focused communications for technology and mobile service sectors
• Sustainability and ESG communications
• Internal communications and organizational culture consulting
• Training and workshops in non-violent communication and media skills

The agency's emphasis on "value added service" suggests a consultative model where each engagement is tailored to deliver measurable impact beyond standard PR metrics. This could include helping clients articulate their purpose, navigate stakeholder expectations, or develop communications strategies that foster long-term loyalty rather than short-term visibility.

Client Fit and Market Position

Kiwi (o pássaro) is best suited for organizations that value substance over spin and are ready to engage in authentic, transparent communications. The agency is particularly well-aligned with companies in the technology, mobile service, and innovation sectors, where rapid change and public scrutiny demand thoughtful messaging. Clients who prioritize sustainability, social equity, and compassionate leadership will find a natural partner in this Sao Paulo-based consultancy. Given its focus on non-violent communication, the agency is also an excellent fit for nonprofits, social enterprises, and purpose-driven brands that need to navigate sensitive issues or build community trust. For businesses seeking a PR partner in Brazil that goes beyond traditional media relations to foster genuine connection and positive societal impact, Kiwi (o pássaro) offers a distinctive, values-driven approach grounded in the realities of the Sao Paulo market.