KREAB Perú

KREAB Perú was established in 2018 as the Peruvian extension of Kreab Worldwide, a global consulting firm with Swedish roots dating back to 1970. The Lima office was created to serve clients navigating the country’s dynamic regulatory and economic environment, offering strategic communication and public affairs advice tailored to local realities. The firm operates from its headquarters at 768 Avenida Alfredo Benavides in Miraflores, a district known for its concentration of corporate and professional services in Lima, Peru. By joining Kreab’s existing Latin American network—which includes offices in Ecuador, Colombia, and Brazil—KREAB Perú positioned itself to provide both local expertise and international best practices.

Current Focus and Core Practices

Today, KREAB Perú focuses on helping organizations manage their reputation, navigate public policy, and communicate effectively with stakeholders. The firm’s approach is grounded in four core practice areas: Financial Communication, Public Affairs, Corporate Communication, and Digital Communication. These practices are designed to address the most pressing challenges faced by businesses and institutions in Peru, from regulatory changes and crisis situations to digital transformation and sustainability reporting. The local team, led by Brand PR and Engagement Director Ximena Lozano Alvarez-Maza, works closely with Kreab’s global leadership under CEO Charlotte Erkhammar to ensure consistency and quality across markets.

Services and Specialties

KREAB Perú offers a comprehensive suite of services that reflect the evolving needs of its clients. While specific service offerings are not listed in detail, the firm’s expertise can be inferred from its stated practice areas and the keywords associated with its work. These include:

• Financial communication, including support for mergers and acquisitions, IPOs, and investor relations
• Corporate communication strategy, including internal communication and reputation management
• Public affairs and institutional relations, with a focus on regulatory lobbying and government engagement
• Digital communication, encompassing online reputation, social media strategy, and content creation
• Crisis communication and risk management, helping clients prepare for and respond to reputational threats
• Sustainability and corporate social responsibility (RSE) consulting, including governance and transparency initiatives
• Strategic advice on transparency, governance, and stakeholder engagement

These services are delivered through a combination of local insight and global methodology, allowing KREAB Perú to address both immediate tactical needs and long-term strategic objectives.

Who Benefits from Their Services

KREAB Perú is best suited for organizations operating in Peru that require sophisticated communication and public affairs support. This includes publicly traded companies needing financial communication for capital markets, multinational corporations managing regulatory relationships, and local businesses facing reputation challenges or crisis situations. The firm’s focus on transparency and governance also makes it a strong partner for entities in regulated sectors such as finance, energy, and mining. Additionally, non-profits and government agencies seeking to improve stakeholder engagement or communicate complex policy changes may find value in KREAB Perú’s services. By combining local market knowledge with a global network, the firm offers a practical solution for any organization looking to strengthen its communications in Peru.