La Otra Calle
La Otra Calle is a public relations agency based in Barranquilla (founded 2016).
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About La Otra Calle
La Otra Calle is a creative agency based in Barranquilla, Colombia, that specializes in public relations and communications. Founded in 2016, the agency focuses on blending creativity with strategic PR to generate newsworthy content and memorable brand experiences. Their work is rooted in the conviction that effective public relations should not only capture attention but also deliver measurable results in terms of media coverage and editorial content.
Industries and Specialized Services
La Otra Calle primarily serves clients across public relations and communications sectors, with a strong emphasis on BTL (below-the-line) strategies, event marketing, and brand activation. Their expertise spans several key areas:
- Press conferences and press junkets
- Corporate events and experiential events
- PR stunts and brand activation events
- Media outreach and content distribution
- Digital campaigns and user experience design
- Change management and business training
- Innovation consulting for business profitability
- Trade shows and relationship-building events for journalists
The agency’s approach is deeply creative, aiming to transform brand messages into news items that journalists and content creators find compelling. They design PR experiences that are playful, aesthetic, and interactive, facilitating the work of media professionals while ensuring brand alignment.
Methodology and Approach
La Otra Calle’s methodology is structured around four core principles. First, they develop ideas with a newsworthy perspective, crafting concepts that offer an entertaining and newsworthy angle for all brand experiences and events. Second, they precisely design and execute PR experiences filled with playful, aesthetic, and interactive moments that help journalists and content creators research and publish stories. Third, they enrich communication resources, providing journalists with the tools they need to communicate brand messages creatively and accurately. Finally, they deliver tangible PR results, measured in terms of publications and editorial content across online and offline media. This focus on creativity and strategic execution sets La Otra Calle apart in the Barranquilla market, where they leverage local cultural insights to drive national and regional campaigns.
Location and Market Presence
Headquartered at 53 Carrera 53 in Barranquilla, Atlantico, Colombia (postal code 080020), La Otra Calle operates from a city known for its vibrant cultural scene and growing business environment. Barranquilla’s position as a key economic hub in northern Colombia allows the agency to serve clients throughout the region, from local brands to companies with national reach. The agency’s deep understanding of Colombian media and cultural dynamics helps them create campaigns that resonate authentically with local audiences while maintaining professional standards expected in international PR. By focusing on creativity and strategy for physical and digital actions centered on PR, La Otra Calle has built a reputation for being a reliable partner for brands seeking to generate buzz and media coverage.
La Otra Calle is a good fit for brands and organizations that value creativity and newsworthiness in their public relations efforts. Companies looking to launch products, host corporate events, or execute brand activation campaigns will find the agency’s BTL expertise particularly useful. Similarly, businesses seeking to improve their media relations or generate editorial coverage—especially those in the consumer goods, entertainment, or cultural sectors—can benefit from La Otra Calle’s structured approach to PR. Their emphasis on tangible results and journalist-friendly experiences makes them a practical choice for any organization wanting to give the world something to talk about.
Key facts
- Team size: 11-50 employees
- Headquarters: 53 Carrera 53, Barranquilla, Atlantico, Colombia, 080020
- Address: 53 Carrera 53 , Barranquilla Atlantico Colombia 80020
- SIC codes: 7389
Keywords & focus
Topics and areas La Otra Calle works with.
- ruedas de prensa
- especialistas en creatividad
- eventos corporativos
- pr stunts
- creatividad y estrategia para acciones fisicas o digitales enfocadas en pr
- creatividad y acciones noticiosas de marca
- eventos y acciones para relaciones publicas
- usamos la creatividad para ofrecer contenido noticioso
- cambio y entrenamiento empresarial
- innovacion para rentabilizar negocios
- press junkets
- tomas de medios
- eventos de relacionamiento de periodistas
- eventos y experiencias btl
- cultura
- public relations & communications services
- event promotion
- marketing agency
- media coverage
- trade shows
- experiencia de usuario
- campañas de comunicación
- events
- brand activation events
- brand activation
- experiential events
- content distribution
- branding
- digital campaigns
- event management
- +76 more
Technologies
Gmail, Outlook, Google Apps, Amazon AWS, WordPress.org, Mobile Friendly, Google Font API, Google Tag Manager
Industries served by La Otra Calle
La Otra Calle works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Barranquilla
If you are looking for alternatives or more options in Barranquilla, here are other public relations agencies in the same city you can compare.
Frequently asked questions about La Otra Calle
Common questions and answers about La Otra Calle, their services, location, and how to work with them.
- Where is La Otra Calle located?
- La Otra Calle is headquartered in Barranquilla.
- What services does La Otra Calle offer?
- La Otra Calle offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does La Otra Calle serve?
- La Otra Calle serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is La Otra Calle a verified PR agency?
- La Otra Calle is listed on Online PR. Verification status is shown on their profile.
- How can I contact La Otra Calle?
- You can visit their website at http://www.laotracalle.com.co
- How many reviews does La Otra Calle have?
- La Otra Calle has 0 client reviews with an average rating of 0.0 out of 5.
- When was La Otra Calle founded?
- La Otra Calle was founded in 2016.
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