Labóh

Labóh is a transdisciplinary public relations and communications consultancy based in Barcelona, Spain, that focuses exclusively on design and architecture. Founded in 2012, the agency operates at the intersection of creative practice, media strategy, and cultural programming. Rather than offering generalist PR services, Labóh positions itself as a specialist partner for studios, brands, institutions, and festivals that operate within the design and architecture ecosystems.

Services and Specialties

Labóh’s service offering is built around the specific communication needs of design-driven organizations. Their core capabilities include press office management, brand strategy, media relations, and content creation. The agency also develops public engagement campaigns and manages communication for design festivals and cultural events. A distinctive feature of Labóh’s work is its use of artistic interventions in public spaces as a communication tool, blending public relations with placemaking and cultural activation. Additional services include opinion leader activation, stakeholder engagement, and advocacy for architecture and design. The agency also handles event management, exhibition design communication, and media outreach for artistic collaborations.

Typical services provided by Labóh include:

• Press office and media relations
• Brand strategy and positioning
• Content creation and copywriting
• Media strategy and outreach
• Artistic interventions in public spaces
• Design festival communication and management
• Opinion leader and influencer activation
• Stakeholder and institutional engagement
• Public engagement and awareness campaigns
• Architecture and design storytelling

Who They Work With

Labóh primarily serves clients in the design, architecture, and cultural sectors. This includes architecture studios, industrial designers, design brands, cultural institutions, museums, and organizations involved in design festivals and exhibitions. The agency also works with brands that want to communicate their design values or sustainability credentials, as well as public bodies and foundations focused on design culture promotion. Their client base tends to be project-driven, often involving product launches, exhibition openings, festival editions, or public space activations. Because of their specialization, Labóh is particularly effective for clients who need nuanced, sector-specific communication that goes beyond standard press releases.

Approach and Philosophy

Labóh describes its communication approach as integrated and exceptionally precise, with an emphasis on sensitivity and passion for creative work. The agency does not rely on broad, one-size-fits-all campaigns. Instead, it develops tailored strategies that respect the values and narratives of each project or brand. Their methodology combines traditional media relations with cultural programming, meaning they often act as a bridge between a client’s creative output and the public, institutional, or media spheres. Labóh’s work on design festivals and public space interventions demonstrates a commitment to making design and architecture accessible and relevant to wider audiences, not just industry insiders. The agency also places importance on maintaining long-term relationships with journalists, curators, and opinion leaders, which supports consistent and credible media coverage for their clients.

Location and Credentials

Based at 12 Carrer de Casp in Barcelona’s Eixample district, Labóh is deeply embedded in the city’s vibrant design and architecture scene. Barcelona, Spain, is home to a strong network of design studios, architecture firms, and cultural institutions, and Labóh leverages this local ecosystem to benefit its clients. The agency’s location also allows it to work closely with design festivals and events in Catalonia and across Spain, while maintaining connections with international media and cultural organizations. Founded in 2012, Labóh has built a decade-long track record in design and architecture communication, developing a reputation for precision and cultural sensitivity rather than volume-driven PR.

Labóh is a strong fit for architecture studios, design brands, cultural institutions, and festival organizers who need specialized, thoughtful communication that understands the nuances of creative work. Clients who value integrated strategies combining media relations, cultural programming, and public engagement will find Labóh’s Barcelona-based team well-suited to their needs.