LatinaPR

LatinaPR is a public relations and communications agency based in Recife, Brazil, that serves a diverse range of clients, from local enterprises and startups to multinational corporations. Founded in 2015 as a rebranding of the earlier Press Comunicação, the agency draws on over 20 years of combined experience to offer strategic, results-oriented communication services. Its client list includes well-known names such as McDonald's, TIM, Outback, PwC, and 99, as well as regional organizations like Sindaçúcar-PE and Estácio. The agency is particularly suited for businesses seeking integrated campaigns that blend traditional media relations with digital innovation, and it works across sectors including B2B, government, and consumer goods.

Strategic communications and media expertise

LatinaPR focuses on helping clients navigate the rapidly changing media landscape by combining established public relations practices with modern digital strategies. The agency emphasizes customized planning and measurable outcomes, offering services such as media relations, press office management (assessoria de imprensa), and media monitoring. It also provides analytics and reporting to track campaign effectiveness, ensuring that clients receive clear insights into their return on investment. With a strong foundation in journalism, LatinaPR crafts compelling narratives that resonate with target audiences, whether through traditional press releases or cross-platform digital campaigns. The agency’s approach is pragmatic, aiming to build brand credibility and generate meaningful media coverage without overpromising.

Comprehensive service offerings

Beyond core public relations, LatinaPR delivers a broad suite of communications services designed to address the full marketing funnel. These include influencer marketing, content localization, video production, and event organization. The agency also supports clients with digital transition projects, UX/UI design, email marketing, and data analytics. For those seeking to expand their reach, LatinaPR offers media buying and lead generation, as well as partnerships with global agencies to facilitate campaigns across Latin America, the United States, and Europe. The following list outlines key areas of expertise:

• Media relations and press office management
• Influencer marketing and digital influencer results
• Content localization and video production
• Media buying and campaign planning
• Event organization and branding
• Digital marketing, email marketing, and UX/UI design
• Data analytics, analytics and reporting, and media monitoring
• Government relations and B2B communications
• Cross-platform and digital campaigns
• Consulting for digital transition projects

Local roots with global reach

Based in Recife, the capital of Pernambuco state in northeastern Brazil, LatinaPR operates from its headquarters at 251 Avenida Republica do Libano. The agency is part of a national network of affiliated agencies present in 21 Brazilian capitals, which allows it to offer cost-effective support across the country. Additionally, through strategic partnerships, LatinaPR extends its services to clients in Latin America, the United States, and Europe, making it a viable option for companies needing temporary or permanent communications support in multiple markets. This hybrid model—combining deep local knowledge with international connections—enables the agency to handle campaigns that require both regional sensitivity and global coordination.

LatinaPR is a good fit for organizations that value a balanced mix of traditional PR and digital innovation, particularly those in need of tailored communication strategies backed by data. Its experience with both large multinationals and smaller regional clients suggests flexibility in adapting to different budgets and objectives. Companies in sectors such as education, food and beverage, technology, and government may find particular value in the agency’s services. With a focus on measurable results and a network that spans multiple continents, LatinaPR serves as a practical partner for businesses looking to strengthen their presence in Brazil and beyond.