LebensArt² mehrWERTmagazin für Oberfranken

Based in Kulmbach, Germany, LebensArt² mehrWERTmagazin für Oberfranken operates at the intersection of public relations, content creation, and regional advocacy. Founded in 2016, the agency focuses on helping businesses and organizations in Upper Franconia stand out in an increasingly crowded information landscape. Kulmbach, a town in Bavaria known for its brewing heritage and castle, provides a fitting base for an agency that champions regionality, craftsmanship, and mindful consumption.

What LebensArt² mehrWERTmagazin für Oberfranken Does

LebensArt² mehrWERTmagazin für Oberfranken positions itself as a partner for companies that want to communicate their values clearly and authentically. The agency’s core offering revolves around online public relations (onlinepr), content creation (contenterstellung), and corporate communications (unternehmenskommunikation). Rather than focusing solely on press releases or media outreach, the agency takes a storytelling approach that emphasizes quality, sustainability, and regional roots. Its name—combining "LebensArt" (way of life) with "mehrWERT" (added value)—reflects a philosophy of promoting products and services that are durable, honest, and environmentally conscious.

The agency’s work is built around three pillars: promoting long-lasting, handcrafted products and circular economy principles; championing unprocessed, natural foods and teachings from nature; and encouraging mindful treatment of people and the environment. This thematic focus means that LebensArt² mehrWERTmagazin für Oberfranken tends to work with clients who share these values—artisans, organic food producers, sustainable brands, and local service providers who want to differentiate themselves through quality rather than quantity.

Services and Expertise

While the agency does not list an exhaustive service menu, its keywords and public positioning suggest a range of capabilities typical of a modern PR and communications consultancy. Based on the agency’s focus on regionality and value-driven communication, likely services include:

• Online PR and media relations (onlinepr)
• Content creation for magazines, blogs, and social media (contenterstellung)
• Corporate communications strategy (unternehmenskommunikation)
• Storytelling and narrative development
• Magazine publishing and editorial consulting
• Brand positioning around sustainability and regional identity
• Consulting on conscious consumption and value-based marketing

The agency’s own magazine—the "mehrWERTmagazin"—serves as both a showcase for its content creation skills and a platform for its partners. By producing a print and digital publication, LebensArt² mehrWERTmagazin für Oberfranken demonstrates its ability to tell stories across formats, from long-form articles to visual campaigns. The magazine also acts as a networking tool, connecting like-minded businesses in the Oberfranken region.

Who They Serve and Why It Works

LebensArt² mehrWERTmagazin für Oberfranken is best suited for small to medium-sized enterprises, artisans, and local producers in Upper Franconia that want to build a reputation for quality and sustainability. The agency’s deep roots in Kulmbach and its surrounding area mean it understands the local market context—from the importance of regional dialects (the agency even uses the local phrase "Blas mit uns ins gleiche Horn") to the specific challenges of promoting craft-based businesses in a globalized economy.

The agency’s approach is collaborative rather than transactional. Its public messaging emphasizes partnership over competition, encouraging clients to "blow the same horn" rather than going it alone. This community-oriented philosophy is a natural fit for businesses that see themselves as part of a larger ecosystem of responsible producers and conscious consumers. For any organization in Oberfranken looking to communicate its values effectively—whether through a magazine feature, a social media campaign, or a full PR strategy—LebensArt² mehrWERTmagazin für Oberfranken offers a grounded, value-aligned partner that knows the local landscape intimately.