License to PR
License to PR is a public relations agency based in London (founded 2007).
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About License to PR
License to PR is a London-based independent PR and communications agency that has been operational since 2007. The agency focuses on creating behaviour shaping campaigns for some of the world's largest entertainment and commercial lifestyle brands. With a strong emphasis on audience intelligence and commercial trends, License to PR pairs strategic counsel with creative execution to deliver measurable commercial impact for its clients.
Services and Specialties
License to PR offers a comprehensive suite of public relations and communications services designed to build authentic connections between brands and their audiences. The agency's core capabilities include:
- Media relations and editorial development
- Celebrity endorsements and influencer outreach
- Consumer engagement and community building
- Event management and brand activations
- Crisis management and corporate communications
- Content creation and digital marketing
- Social media marketing and campaign management
- Brand licensing and anniversary promotions
- Trade media relations and trade show support
- Product launches and stakeholder engagement
These services are delivered through a full-service model, allowing License to PR to handle everything from strategic counsel to hands-on execution. The agency is particularly known for its behaviour shaping campaigns, which are designed to influence consumer actions and drive long-term loyalty.
Client Portfolio and Industry Focus
License to PR serves a diverse range of high-profile clients, primarily within the entertainment and commercial lifestyle sectors. The agency has built substantial long-term equity with major names such as Warner Bros. Discovery, NBC Universal, DreamWorks, Hasbro, Paramount, WildBrain, Sony, BBC Studios, and Penguin Random House. Beyond these established giants, License to PR also nurtures new and niche brands, helping them gain traction through targeted media coverage and creative campaigns. The agency's work spans content releases, property launches and relaunches, milestone anniversary celebrations, and support for licensees and licensing agents. This breadth of experience makes License to PR a versatile partner for both global franchises and emerging properties.
Approach and Philosophy
Founded in 2007, License to PR was established with the ambition to remain responsive to seismic changes in content distribution, product innovation, social media, and retail. The agency's approach is grounded in audience intelligence, using data and insights to craft compelling narratives that resonate with specific demographics. By combining commercial and media trends with creative storytelling, License to PR aims to build authentic connections between brands and their audiences. The agency is also committed to a progressive company culture, proactively adapting to maximise development opportunities for both the team and clients in an ever-evolving media landscape. This adaptability has been key to its longevity and success in the competitive London PR market.
Location and Credentials
Based in London, United Kingdom (specifically in the W6 postcode area), License to PR operates from the heart of one of the world's leading media and communications hubs. The agency's London base provides access to a vast network of media contacts, influencers, and industry events, which benefits its clients across the United Kingdom and internationally. As an award-winning independent agency, License to PR has established a strong track record over more than 15 years, earning recognition for its behaviour shaping campaigns and measurable commercial outcomes.
License to PR is a good fit for entertainment and commercial lifestyle brands seeking a full-service agency that can manage complex campaigns from strategy through execution. Its strengths in celebrity partnerships, influencer outreach, and media relations make it particularly suitable for companies planning product launches, anniversary promotions, or brand licensing initiatives. The agency's experience with both global giants and niche properties also means it can adapt to businesses at different stages of growth, from emerging brands to established franchises looking to refresh their audience connections.
Key facts
- Team size: 1-10 employees
- Headquarters: London, England, United Kingdom, W6
- Address: London England United Kingdom W6
- SIC codes: 7311
Keywords & focus
Topics and areas License to PR works with.
- public relations & communications services
- pr agency
- communications
- behaviour shaping campaigns
- media relations
- celebrity endorsements
- influencer outreach
- consumer engagement
- trade media
- event management
- strategic counsel
- content creation
- media coverage
- brand licensing
- anniversary promotions
- crisis management
- editorial development
- trade show support
- product launches
- corporate communications
- digital marketing
- local media relations
- social media marketing
- public relations
- campaign management
- community building
- stakeholder engagement
- creative campaigns
- celebrity partnerships
- brand activations
- +29 more
Technologies
Outlook, Microsoft Office 365, Bootstrap Framework, Google Tag Manager, Mobile Friendly, WordPress.org
Industries served by License to PR
License to PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about License to PR
Common questions and answers about License to PR, their services, location, and how to work with them.
- Where is License to PR located?
- License to PR is headquartered in London.
- What services does License to PR offer?
- License to PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does License to PR serve?
- License to PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is License to PR a verified PR agency?
- License to PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact License to PR?
- You can visit their website at http://www.licensetopr.co.uk
- How many reviews does License to PR have?
- License to PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was License to PR founded?
- License to PR was founded in 2007.
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