LinkUnite

LinkUnite is a community platform that serves women leaders and executives in the digital marketing and performance marketing sectors, primarily those at the director level and higher. Founded in 2018 by Amanda Farris and Sara Malo, the organization operates as an invite-only community based in Nashville, United States. It was created to address the underrepresentation of women in executive roles within the marketing industry, offering a space for authentic connections and impact-driven camaraderie. While the platform originally planned to be an in-person event, it pivoted to a community model during the COVID-19 pandemic, and has since grown into a multifaceted organization that provides networking, mentorship, and professional development opportunities for its members.

Community and Networking Focus

LinkUnite is fundamentally a community-driven organization that prioritizes genuine relationships over transactional networking. The platform offers various engagement formats, including annual conferences, private CEO dinners, and regular networking events that bring together women in marketing leadership roles. These gatherings are designed to foster lasting professional relationships and address high turnover in the marketing industry by creating a supportive environment where members can share experiences, insights, and opportunities. The organization also provides access to member lists to facilitate business development, helping women connect with peers who can offer career advice, partnerships, or referrals. LinkUnite’s emphasis on authentic connections is central to its mission, as it aims to build a network where members feel valued and empowered to advance their careers.

Mentorship and Professional Development

A key component of LinkUnite is its L.I.N.K. mentorship program, which pairs newcomers with experienced professionals to support career growth and skill development. This program is part of a broader educational series that includes workshops, webinars, and content platforms focused on industry trends, leadership strategies, and digital marketing best practices. LinkUnite also promotes female leadership through initiatives like the "First Lady of LinkUnite" program, which highlights women who are making significant contributions to the marketing field. The organization’s mentorship and educational offerings are designed to help members navigate the challenges of executive roles, build confidence, and develop the skills needed to succeed in a competitive industry. By combining mentorship with professional development resources, LinkUnite aims to create a pipeline of women leaders who can drive industry change.

Services and Offerings

LinkUnite provides a range of services and activities that support its community of women in marketing. While the organization does not offer traditional PR or communications services, it serves as a platform for professional growth and networking. Key services and offerings include:

• Annual conferences and industry events for networking and learning
• Private CEO dinners for high-level connections
• L.I.N.K. mentorship program pairing newcomers with experienced professionals
• Educational series and workshops on digital marketing and leadership
• Content creation and promotion through community platforms
• Strategic partnerships with corporate collaborators
• Event planning and coordination for member gatherings
• Industry advocacy and promotion of women in marketing

These services are tailored to help members build relationships, gain insights, and advance their careers in the marketing industry.

Location and Reach

LinkUnite is headquartered in Nashville, Tennessee, United States, and its activities are primarily focused on the United States market. The organization’s events and programs are designed to bring together women leaders from across the country, with a particular emphasis on the digital marketing and performance marketing sectors. Nashville’s growing reputation as a hub for creative and marketing industries provides a fitting base for LinkUnite, allowing it to tap into a vibrant professional community. While the organization operates as an invite-only platform, its reach extends to members nationwide who participate in virtual and in-person events.

LinkUnite is a good fit for women in marketing at the director level or higher who are seeking a supportive community focused on professional growth, mentorship, and authentic networking. It is particularly suited for those in digital marketing, performance marketing, or related fields who value impact-driven relationships and want to contribute to greater representation of women in executive roles. The organization’s emphasis on community and mentorship makes it ideal for professionals looking to build lasting connections and advance their careers in a collaborative environment.