Living in the Light
Living in the Light is a public relations agency based in Northampton (founded 2012).
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About Living in the Light
Living in the Light is a Northampton, United States-based public relations and communications agency that specializes in patient advocacy, healthcare justice, and disease awareness. Founded in 2012, the firm focuses on the biotech and medical industry, serving clients that include pharmaceutical companies, research institutions, patient advocacy organizations, and healthcare startups. Its work is centered on shifting the narrative around rare diseases from clinical statistics to human stories, using fine art photography, documentary filmmaking, and digital campaigns to build empathy and understanding.
How Living in the Light Helps Clients
Living in the Light operates at the intersection of storytelling and advocacy. The agency helps its partners form lasting relationships with families affected by rare diseases, patient advocacy groups, and industry leaders. By emphasizing authentic representation and mutual respect, the firm creates multimedia content that educates the medical community and the public about the realities of living with rare conditions. This approach supports B2B and B2C communications goals, such as raising disease awareness, fostering community engagement, and strengthening brand credibility within the healthcare ecosystem. The agency has interviewed and photographed more than 300 families living with over 50 rare conditions globally, providing a rich story archive for its clients.
Services and Specialties
Living in the Light offers a range of services tailored to the needs of healthcare and biotech organizations. The agency's core capabilities include:
- Disease education campaigns
- Documentary filmmaking and video narratives
- Visual storytelling through fine art photography
- Digital and social media campaigns
- Advocacy partnership development
- Multimedia content production
- Family-centered narrative development
- Exhibitions and community engagement events
- Story archive curation for biotech and medical education
- Cultural competence training and inclusive storytelling
These services are designed to support clients in communicating complex health issues with clarity and compassion, while honoring the dignity of patients and their families.
Location and Reach
Based in Northampton, Massachusetts, United States, Living in the Light draws on a deep understanding of the rare disease community that extends beyond its local region. The agency's work has a global footprint, having documented families in multiple countries. This international perspective allows the firm to bring diverse voices and experiences to its client projects, ensuring that campaigns resonate across cultural and geographic boundaries. The Northampton headquarters serves as a creative hub for the agency's documentary and photographic work, while its digital capabilities enable remote collaboration with partners worldwide.
Living in the Light is a good fit for biotech companies, pharmaceutical firms, medical device makers, and healthcare organizations that want to humanize their disease education efforts and build trust with patient communities. It is also suitable for patient advocacy groups and nonprofits seeking to amplify their message through high-quality visual storytelling. The agency's focus on rare diseases and family-centered narratives makes it particularly valuable for clients working in niche therapeutic areas where personal connection is key to driving awareness and support.
Key facts
- Team size: 11-50 employees
- Headquarters: 351 Pleasant St, Northampton, Massachusetts, United States, 01060
- Address: 351 Pleasant St , Northampton Massachusetts United States 1060
- SIC codes: 8099
Keywords & focus
Topics and areas Living in the Light works with.
- public relations & communications services
- intersectionality in health
- visual storytelling
- cultural competence
- healthcare justice
- disease awareness
- mutual respect
- documentary filmmaking
- advocacy partnerships
- digital campaigns
- social impact
- authentic representation
- disease education campaigns
- video narratives
- storytelling for biotech
- medical industry education
- healthcare
- story archive
- advocacy
- b2b
- patient advocacy
- multimedia content
- disease education
- inclusive storytelling
- independent artists
- writers
- and performers
- family-centered narratives
- exhibitions
- community engagement
- +36 more
Technologies
NSOne, Gmail, Google Apps, Mobile Friendly, Squarespace ECommerce, Vimeo, Android, AI, Proofpoint, Node.js
Industries served by Living in the Light
Living in the Light works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Living in the Light
Common questions and answers about Living in the Light, their services, location, and how to work with them.
- Where is Living in the Light located?
- Living in the Light is headquartered in Northampton.
- What services does Living in the Light offer?
- Living in the Light offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Living in the Light serve?
- Living in the Light serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Living in the Light a verified PR agency?
- Living in the Light is listed on Online PR. Verification status is shown on their profile.
- How can I contact Living in the Light?
- You can visit their website at http://www.frompatienttoperson.com
- How many reviews does Living in the Light have?
- Living in the Light has 0 client reviews with an average rating of 0.0 out of 5.
- When was Living in the Light founded?
- Living in the Light was founded in 2012.
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