Locogioco

Locogioco, based in Venice, Italy, is a public relations and communications agency with a highly specialised focus: using game-based storytelling to promote cultural and territorial heritage. Founded in 2025 as a spin-off of Ca' Foscari University of Venice, the agency combines academic rigour with creative communications to help destinations, cultural institutions, and tourism bodies tell their stories in an engaging, factual way. While many PR agencies rely on traditional media outreach, Locogioco takes a more immersive approach, creating narrative-driven games that bring scientific data and authentic local stories to life.

Applying Game-Based Storytelling to PR

Locogioco’s core expertise lies in designing and producing games that narrate the story of territories, with a strong emphasis on biocultural heritage. For clients in the public relations and communications sector, this means moving beyond press releases and social media campaigns to offer audiences a participatory experience. Whether it is a treasure hunt through historic Venetian alleyways or a digital puzzle that teaches about local ecosystems, Locogioco’s work is built on verified scientific data and real community stories. This approach not only educates and entertains but also fosters a deeper connection between people and places, making it a powerful tool for destination marketing, cultural promotion, and conservation awareness. The agency’s academic roots ensure that each project is factually sound, while the game mechanics make complex heritage topics accessible and memorable.

Services and Capabilities

As a communications agency, Locogioco offers a range of services that integrate game design with strategic PR. While specific service offerings are not detailed, the agency’s focus on heritage and storytelling suggests the following capabilities:

• Game-based communication campaigns for tourism and cultural institutions
• Interactive storytelling and narrative design for territorial branding
• Educational game development for museums, parks, and heritage sites
• Digital and physical game experiences that promote biocultural conservation
• Consulting on public engagement strategies using gamification
• Content creation and communication planning for heritage-focused PR

These services are designed to help clients communicate complex ideas—such as biodiversity, historical significance, or sustainable tourism—in a way that resonates with both local communities and international visitors. By leveraging the universal appeal of games, Locogioco makes PR campaigns more interactive and shareable.

Who They Work With

Locogioco is a natural fit for organisations in the cultural, environmental, and tourism sectors. Municipalities and regional tourism boards in Italy and beyond can use their games to attract visitors and educate them about local heritage. Museums, UNESCO sites, and national parks may find value in Locogioco’s ability to turn dry data into playful learning experiences. Non-profits and conservation groups focused on protecting biocultural heritage can also benefit from the agency’s unique approach to public engagement. Additionally, universities and research institutions looking to disseminate scientific findings to broader audiences may collaborate with Locogioco, given its roots in academia. The agency’s location in Venice, Italy, positions it as a specialist in European heritage, but its methodology can be adapted to any territory with a story to tell.

In summary, Locogioco offers a distinctive niche within the public relations and communications landscape. For clients seeking to move beyond conventional PR tactics and create lasting impressions through play, this Venice-based agency provides a thoughtful, research-backed alternative. Their focus on storytelling through games makes them particularly well-suited for projects where education, conservation, and cultural pride are central goals.