Luna

Luna is a communication agency based in Belgium, founded in 1993, with its headquarters located at 26 Steenbergstraat in Brussels. The agency specializes in public relations and communications, offering a comprehensive suite of services designed to help companies enhance their visibility and manage their reputation. With a team of seven multilingual professionals, Luna has successfully completed 150 projects and initiated 45 collaborations through Sortlist. The agency has been recognized with three awards, including the Prime à la consultance and Chèque-entreprise in 2023, and works remotely while maintaining a strong presence in the Belgian market.

Industries and Specialized Services

Luna focuses on public relations and communications, serving clients across various sectors, with a particular emphasis on B2B, energy, and employer branding. The agency’s expertise spans both internal and external communication, crisis communication, and change communication. Given its deep roots in Belgium, Luna is well-positioned to handle the unique communication needs of local and regional businesses, as well as international companies operating in the country. The agency’s services are tailored to address the specific challenges of each industry, ensuring that clients receive relevant and effective communication strategies.

The core services offered by Luna include:

• Media relations and media training
• Copywriting and content creation (SEO texts, blog management, video content)
• Crisis communication and change communication
• Social media management and social media communication
• Internal and external communication tools
• Commercial mailings, newsletters, and employer branding
• Communication advice and consulting (including technical communication audits)
• Brand awareness and reputation management

These services are designed to function as a one-stop-shop for all communication activities, from strategy development to execution. Luna’s approach is holistic, integrating elements like SEO, media training, and customer cases to build comprehensive campaigns that resonate with target audiences.

Methodology and Approach

Luna positions itself as a communication partner rather than just a service provider. The agency’s methodology is built on a foundation of consulting and content creation, ensuring that every project is guided by strategic advice and tailored to the client’s specific goals. Luna begins each engagement with a thorough understanding of the client’s industry, audience, and objectives, often conducting technical communication audits to identify gaps and opportunities. This diagnostic phase allows Luna to craft a customized plan that addresses both immediate needs and long-term goals, such as brand awareness or crisis preparedness.

The agency’s team of multilingual professionals is a key asset, enabling Luna to serve clients in Dutch, French, English, and other languages. This linguistic flexibility is particularly valuable in Belgium’s diverse linguistic landscape, where effective communication often requires navigating multiple cultural contexts. Luna’s work on crisis communication in the energy sector and change communication for internal audiences demonstrates its ability to handle sensitive and complex topics with precision. The agency also emphasizes measurable results, using tools like SEO analytics and social media metrics to track the impact of its campaigns.

Location and Client Fit

Based in Brussels, Belgium, Luna operates from its headquarters at 26 Steenbergstraat, with additional locations in Hoeilaart and Charleroi. This geographic spread allows the agency to serve clients across the country, from the capital to the Walloon region. Luna’s remote work setup further extends its reach, making it accessible to companies throughout Belgium and beyond. The agency has collaborated with notable clients, including LCL and The House of Marketing, and its awards in 2023 highlight its commitment to quality and innovation.

Luna is a good fit for small to medium-sized businesses in Belgium that require a full-service communication partner. Companies in the energy sector, B2B firms, and organizations undergoing change or facing crisis situations will find Luna’s expertise particularly valuable. The agency’s focus on measurable outcomes and tailored strategies makes it suitable for clients who want to improve their brand reputation, manage internal communications, or enhance their online presence. With its experienced team and proven track record, Luna offers a reliable and practical approach to public relations and communications in Belgium.