Lütpress

Based in Berlin, Germany, Lütpress is a specialized public relations and communications agency that focuses exclusively on the logistics and supply chain sector. The agency operates from its headquarters at 139 Hauptstrasse in the Berlin district of Pankow, a location that places it at the heart of one of Europe's most dynamic economic regions. While Berlin is known for its vibrant startup scene and tech industry, Lütpress has carved out a distinct niche by concentrating on the logistics industry, a sector that is often underserved by generalist PR firms. The agency's deep roots in this field are a direct result of its founder's extensive background in logistics, media, and corporate communications.

Specialized Services for the Logistics Sector

Lütpress offers a comprehensive suite of services tailored specifically to the needs of logistics companies, freight forwarders, and industry associations. The agency's approach is grounded in a philosophy of "from logistics, for logistics," meaning that every aspect of their work—from topic development to information preparation and media outreach—is informed by a deep understanding of the industry. Their core offerings include classic press relations, expert reporting, and digital media management, with a particular emphasis on social media. The agency helps clients build and maintain their public profile through a mix of traditional and modern communication channels.

The services provided by Lütpress can be broken down into several key areas:

• Press and public relations management for small and medium-sized logistics companies as well as professional associations
• Setup and ongoing management of social media channels, including content creation and profile design in line with corporate identity
• Corporate publishing for both print and digital customer magazines and newsletters
• Creation of expert articles, special topic publications, and user reports for trade media
• Classic single services such as press releases, moderation of events, and PR workshops
• Digital and social media single services including blog posts, social media posts, and the development of online profiles

Industry Expertise and Founder Background

The agency was founded in 2004 by Stephanie Lützen, whose career path uniquely qualifies her to serve the logistics communication market. Lützen is a trained freight forwarding specialist (Speditionskauffrau) who also holds a degree in business administration (DAV). Her professional journey includes hands-on experience in the logistics industry at Kühne + Nagel, editorial work as a journalist for the German transport newspaper Deutsche Verkehrs-Zeitung (DVZ), and a role as press spokesperson for the telecommunications provider Versatel. This combination of logistics operations, trade journalism, and corporate communications gives Lütpress a rare perspective that bridges the gap between industry insiders and the media that covers them.

Lützen maintains an extensive network within both the logistics community and the specialized trade press. This network is further strengthened by her membership in the LogPR agency network, a collaborative group where logistics news is aggregated and distributed to journalists. For clients of Lütpress, this means access to a well-established distribution system that can amplify their messages to the right audiences in the German-speaking logistics market. The agency's focus on the logistics sector allows it to speak the language of the industry, understand its specific challenges, and craft communications that resonate with trade media and decision-makers.

Ideal Clients for Lütpress

Lütpress is best suited for small to medium-sized logistics companies, freight forwarders, and industry associations that require professional PR support but may not have the resources for an in-house communications department. The agency is also a good fit for logistics firms looking to build or enhance their social media presence, as well as those seeking to publish customer magazines or expert articles in trade publications. Because Lütpress operates exclusively in the logistics space, it can provide a level of specialized knowledge and media connections that generalist agencies cannot match. Companies based in Berlin and across Germany that want to strengthen their reputation within the logistics community will find a focused, experienced partner in Lütpress.