MarketAcross

MarketAcross is a public relations and communications agency that focuses primarily on the blockchain and fintech sectors. Founded in 2013 and headquartered in Tel Aviv-Yafo, Israel, the agency has built a reputation for helping cryptocurrency and Web3 projects navigate the complex media landscape. With a team of roughly 50 employees and an estimated annual revenue of $5.2 million, MarketAcross has worked with over 300 companies, including notable names like Binance, Polygon, and Crypto.com. The agency positions itself as a specialized partner for blockchain and decentralized finance (DeFi) initiatives, offering services that bridge the gap between technical innovation and mainstream media attention.

Services Tailored to the Crypto and Blockchain Ecosystem

MarketAcross provides a suite of services designed specifically for the unique needs of blockchain and fintech companies. While the agency does not list individual service offerings in detail, based on its industry focus and keywords, its capabilities likely include the following:

• Blockchain PR and media outreach to secure coverage in crypto-focused publications and mainstream outlets
• Community management and crypto community building to foster engaged user bases on platforms like Discord and Telegram
• Influencer marketing and blockchain influencer partnerships to amplify brand messages within the crypto ecosystem
• Thought leadership campaigns, including crypto thought leadership content and executive positioning
• Content creation, including press release distribution and crypto press releases for announcements and milestones
• SEO services to improve online visibility for crypto brands
• Event promotion and support for blockchain events and conferences
• Crowdfunding campaign support for initial coin offerings (ICOs) or token launches
• PR strategy for crypto, including crypto investor relations and crypto brand visibility strategies
• DeFi PR and marketing for decentralized finance projects

Methodology and Approach

MarketAcross differentiates itself through a results-driven methodology that emphasizes tangible outcomes over traditional retainer-based models. The agency focuses on aligning its campaigns with specific key performance indicators (KPIs) that matter to blockchain and fintech clients, such as media impressions, community growth, and token adoption. This approach is particularly suited to the fast-paced crypto industry, where market conditions can shift rapidly. By leveraging deep connections within the crypto media landscape, MarketAcross helps clients secure coverage in outlets that cover blockchain technology, cryptocurrency, and financial technology. The agency also integrates content marketing and SEO into its PR efforts, ensuring that press releases and thought leadership pieces are optimized for search engines and reach the right audiences.

MarketAcross's work often involves crypto media outreach and crypto ecosystem marketing, which requires a nuanced understanding of the decentralized finance space. The agency has experience promoting projects across various blockchain verticals, from layer-1 protocols to DeFi applications and NFT platforms. Its team likely includes specialists who can craft narratives that resonate with both technical audiences and mainstream investors, a balance that many traditional PR agencies struggle to achieve. This specialized focus has allowed MarketAcross to build a portfolio of clients that includes some of the most recognized names in the industry.

Location and Client Fit

Based in Tel Aviv-Yafo, Israel, MarketAcross operates from a city that has become a global hub for fintech and cybersecurity innovation. The agency's Tel Aviv-Yafo headquarters places it at the center of a vibrant startup ecosystem, which likely informs its understanding of the challenges faced by emerging blockchain companies. From this base, MarketAcross serves clients worldwide, including projects in North America, Europe, and Asia. The agency's proximity to Israel's thriving tech scene also means it can tap into local talent with expertise in blockchain development and digital marketing.

MarketAcross is a good fit for blockchain, cryptocurrency, and fintech companies that need specialized PR and communications support. It is particularly well-suited for startups and established projects seeking to build brand visibility, secure media coverage in crypto outlets, and engage with investor communities. The agency's focus on results rather than retainers may appeal to clients who want clear metrics on their marketing spend. However, companies outside the blockchain or fintech space may find MarketAcross's niche focus too narrow for their needs. For those operating in the Web3 ecosystem, MarketAcross offers a tailored approach that combines PR strategy, content creation, and community management under one roof.