MAYER MAKES

Founded in 2017, MAYER MAKES emerged from a unique intersection of hardware development and content creation. Based in Baden bei Wien, Austria, the agency was built around the idea that tangible prototypes and compelling storytelling can work together to communicate complex technical ideas. The founding team recognized a gap in the market: many startups and hardware companies struggled to explain their products, often because they lacked the physical proof-of-concept or the narrative to bring it to life. MAYER MAKES set out to bridge that divide, producing both the prototype and the story around it.

Current Focus: Hardware Prototyping and Content Development

Today, MAYER MAKES operates as a content and hardware prototyping studio. The agency produces, on average, one physical prototype or proof-of-concept per month for clients. This commitment to tangible creation is central to their approach. Rather than simply writing about a product, they build it first—or at least a working version of it. This hands-on method allows the agency to generate authentic content, from firmware documentation to videography and webseries. The agency’s work often involves developing format concepts for webshows and other video content that explain hardware in an accessible way. For a startup developing a new IoT device, for example, MAYER MAKES might create a functional prototype, film a series of short videos showing its development, and produce written content that walks potential users through the process.

Services and Specialties

MAYER MAKES offers a focused set of services that combine physical creation with digital storytelling. While the agency’s offerings are tailored to each client, typical services include:

• Hardware prototyping and proof-of-concept development
• Firmware development and testing
• Videography and webseries production
• Content format development for webshows and digital channels
• Public relations and communications strategy
• Technical writing and documentation for maker and startup audiences

These services are designed to support clients from the earliest stages of product development through to launch and beyond. The agency’s background as a “maker” studio means they are comfortable with the iterative, hands-on nature of hardware startups. They understand the challenges of moving from concept to prototype, and from prototype to market. This practical experience informs their communications work, ensuring that content is grounded in real technical knowledge rather than abstract marketing language.

Who Benefits from MAYER MAKES’ Approach

MAYER MAKES is best suited for hardware startups, technology companies, and innovators who need both a working prototype and a compelling story to go with it. The agency’s location in Baden bei Wien, Austria, places it at the heart of a growing tech ecosystem in Lower Austria, but their work is not limited by geography. They serve clients who value a hands-on, maker-driven approach to public relations and communications—companies that want their product to be understood not just through words, but through physical demonstration and visual storytelling. For a startup with a new piece of consumer hardware or an industrial IoT solution, MAYER MAKES offers a rare combination: the ability to build the thing, show how it works, and explain why it matters.