Método MADAY

Método MADAY is a Barcelona-based communications consultancy founded in 2014 by María José Rodríguez. Drawing on two decades of experience in corporate communication and team development, the agency serves professionals, entrepreneurs, and business leaders seeking to align their public presence with authentic personal and organizational values. Rather than focusing on a single industry vertical, Método MADAY works across sectors, helping clients in Spain and beyond to build stronger communication strategies, brand identities, and leadership skills.

How Método MADAY Helps Clients Communicate with Purpose

The agency’s approach is rooted in what it calls “comunicación consciente” (conscious communication). This methodology blends traditional public relations and corporate communication tools with coaching, mentoring, and even mindfulness practices such as meditation and yoga. The result is a service offering that goes beyond standard PR tactics. Método MADAY helps clients discover what makes them unique—whether that is a brand’s core story, a leader’s authentic voice, or a company’s underlying values—and then builds strategic communication plans around those insights. This makes the agency particularly effective for clients who feel their current messaging is generic or disconnected from their true identity.

For businesses, this often translates into more coherent branding and more impactful external communications. For individual professionals and entrepreneurs, it means developing the confidence and clarity to act as effective spokespeople and leaders. Método MADAY’s founder emphasizes flexibility and agility, tailoring each engagement to the specific needs of the client rather than applying a one-size-fits-all model.

Services Offered by Método MADAY

While the agency does not publish a rigid service menu, its work typically encompasses a range of communication and brand development activities. Based on the agency’s stated methodology and keywords, clients can expect support in the following areas:

• Corporate communication strategy and planning
• Brand creation and storytelling
• Media relations, including press release writing and distribution
• Spokesperson training and coaching for executives
• Social media campaign development and management
• Event and congress organization (corporate and public-facing)
• Internal communication and team alignment
• Values analysis and brand positioning
• Creativity workshops and courses to foster innovation
• Communication coaching for personal and professional development

These services are delivered through a collaborative process that begins with listening and dialogue, moves into joint analysis, and culminates in a shared strategic plan. Método MADAY’s emphasis on coaching and personal development means that many engagements also include a significant one-on-one component, especially when working with senior leaders or entrepreneurs.

Based in Barcelona, Serving Spain and Beyond

Método MADAY operates from its headquarters in Barcelona, Catalonia, Spain (08036). While the agency is deeply rooted in the local business community, its services are designed for clients anywhere in Spain and, increasingly, for international professionals who value a more holistic approach to communication. The Barcelona location gives the agency access to a diverse client base, from startups and scale-ups in the city’s thriving tech ecosystem to established companies in traditional sectors. Método MADAY is also well-suited for professionals and small to medium-sized enterprises that want to improve how they communicate internally and externally but may not require the full-service retainer of a larger PR firm.

For clients who feel that their current communication efforts lack coherence or authenticity, Método MADAY offers a thoughtful alternative. The agency’s integration of coaching, mindfulness, and strategic communication makes it a good fit for leaders and brands that are ready to invest in long-term personal and organizational development. It is less suited for clients seeking purely tactical, high-volume media placements or crisis management on a short timeline. Instead, Método MADAY is ideal for those who want to build a solid communication foundation that reflects who they truly are.