Midas
Midas is a public relations agency based in London (founded 1990).
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About Midas
Midas is an independent public relations and communications agency based in London, United Kingdom, that has been operating since 1990. The agency focuses primarily on the publishing, arts, cultural, and heritage sectors, serving a diverse client base that includes bestselling authors, major cultural institutions, literary festivals, and arts organizations. With around 31 employees and annual revenue of approximately $6 million, Midas has established itself as a specialist agency for clients in the creative and cultural industries.
How Midas Helps Clients
Midas provides strategic communications support designed to help clients in the arts and publishing sectors build visibility and connect with their target audiences. The agency takes a collaborative approach, combining creative thinking with practical media relations to craft campaigns that resonate. For authors and publishers, Midas develops book launch strategies, manages media outreach, and coordinates events to generate buzz around new titles. For cultural organizations, the agency offers profile-raising campaigns, thought leadership initiatives, and marketing strategies that help institutions stand out in a competitive landscape. Midas also provides media training to help clients handle interviews and public appearances effectively, and offers crisis PR support for when issues arise.
Services and Specialties
Midas offers a comprehensive range of services tailored to the publishing, arts, and cultural sectors. Below is a list of their likely core specialties based on their industry focus and keywords:
- Media relations and media outreach
- Public relations campaign planning and execution
- Social media management and influencer marketing
- Content creation, including articles, press releases, and digital assets
- Event management for book launches, festivals, and trade fairs
- Brand partnerships and sponsorship development
- Arts and culture marketing strategy
- Publishing consultancy for authors and publishers
- Thought leadership and profile raising
- Brand positioning and marketing strategy
- Media training for spokespeople and executives
- Crisis PR and reputation management
- Digital communications and advertising management
- Literary campaign development
These services are delivered across traditional, digital, and social media channels, with an emphasis on integrating multiple approaches for cohesive campaigns. Midas also offers publishing consultancy, helping clients navigate the complexities of book launches and literary promotions.
Location and Market Presence
Midas is headquartered at 2a Charing Cross Road in London, England, placing it in the heart of the United Kingdom's cultural and publishing hub. This location allows the agency to maintain close ties with major publishers, literary organizations, and media outlets based in London. In recent years, Midas has expanded into the U.S. market, rebranding as the Midas Group to better serve American authors and creative clients. This expansion reflects the agency's ambition to grow its international footprint while maintaining its focus on the arts and cultural sectors.
Who Midas Is a Good Fit For
Midas is best suited for authors, publishers, literary festivals, museums, galleries, and other cultural organizations looking for a specialist agency with deep experience in the arts and publishing sectors. The agency's long history, collaborative approach, and focus on media relations make it a strong choice for clients who need targeted communications support to build awareness and engage audiences. While Midas may not be the right fit for technology, corporate, or consumer brands outside the cultural space, it is well-positioned for anyone in the creative industries seeking a dedicated partner in London and beyond.
Key facts
- Team size: 11-50 employees
- Headquarters: 2a Charing Cross Road, London, England, United Kingdom, WC2N 4
- Address: 2a Charing Cross Road , London England United Kingdom WC2N 4
- Annual revenue: 2826000
- SIC codes: 7389
Keywords & focus
Topics and areas Midas works with.
- media relations
- publishing
- public relations
- social media
- cultural pr
- publishing consultancy
- public relations & communications services
- event management
- brand partnerships
- arts marketing strategy
- profile raising
- campaign planning
- marketing campaigns
- pr campaigns
- content creation
- influencer marketing
- literary campaigns
- arts and culture
- arts and culture pr
- cultural sector marketing
- thought leadership
- brand positioning
- media training
- marketing strategy
- crisis pr
- public relations agencies
- advertising management
- publicity campaigns
- marketing and advertising
- media outreach
- +11 more
Technologies
Outlook, Google Cloud Hosting, Microsoft Office 365, Amazon AWS, WordPress.org, Mobile Friendly, Facebook Custom Audiences, Facebook Login (Connect), Google Tag Manager, Facebook Widget, Nginx, AI
Industries served by Midas
Midas works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Midas
Common questions and answers about Midas, their services, location, and how to work with them.
- Where is Midas located?
- Midas is headquartered in London.
- What services does Midas offer?
- Midas offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Midas serve?
- Midas serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Midas a verified PR agency?
- Midas is listed on Online PR. Verification status is shown on their profile.
- How can I contact Midas?
- You can visit their website at http://www.midaspr.co.uk
- How many reviews does Midas have?
- Midas has 0 client reviews with an average rating of 0.0 out of 5.
- When was Midas founded?
- Midas was founded in 1990.
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