More Than Words Ltd NZ

Based in Christchurch, New Zealand, More Than Words Ltd NZ operates within a communications landscape that demands both local understanding and broad strategic capability. The agency was founded by Georgina Hunter, a marketer and communicator whose experience spans large multinationals, small startups, and both public and private sectors across multiple industries. Christchurch, as a growing hub for business and innovation in the South Island, provides a fitting base for an agency focused on helping organizations navigate complex reputational and communication challenges.

Core Services and Approach

More Than Words Ltd NZ offers a comprehensive suite of public relations and communications services, with a strong emphasis on strategy development and planning. The agency is particularly known for its work in crisis planning and crisis management, helping clients prepare for and respond to situations that could impact their reputation. Beyond crisis work, the agency provides media management and media training, ensuring that spokespeople and leadership teams are equipped to handle press inquiries and public messaging effectively. The firm also specializes in internal communications and stakeholder communication, recognizing that effective messaging within an organization is just as critical as external outreach. Additionally, More Than Words Ltd NZ supports funded projects, helping clients communicate the impact and progress of grant-funded or government-supported initiatives.

A significant portion of the agency’s work falls under branding and brand development. This includes organizational values refreshes, where the agency helps companies realign their identity and messaging with their evolving mission and culture. Content creation—both digital and social media—is another key capability, allowing clients to maintain a consistent and engaging presence across channels. The firm also provides market research and customer experience insights, which inform broader communications and marketing strategies. While the agency does not operate as a full-service advertising shop, it frequently collaborates with marketing and advertising partners to deliver integrated campaigns.

Industries and Client Focus

More Than Words Ltd NZ serves a diverse range of clients, but it has developed notable expertise in healthcare communications. This includes working with healthcare providers, medical technology companies, and health-focused nonprofits on messaging that is both accurate and sensitive to regulatory and ethical considerations. The agency also works extensively in B2B contexts, helping companies in sectors such as technology, professional services, and manufacturing build reputation and trust with business audiences. Public affairs is another area of focus, with the agency advising organizations on how to engage with government stakeholders and navigate policy environments. Given its location in Christchurch, the agency is well-positioned to serve clients throughout Canterbury and the broader South Island, though it also works with organizations based in other parts of New Zealand.

Specialized Expertise

• Communications strategy development and planning
• Crisis planning and crisis management
• Media management and media training
• Internal communications and stakeholder engagement
• Brand development and organizational values refresh
• Digital and social media content creation
• Healthcare communications
• Public affairs and government relations
• Funded projects support and reporting
• Market research and customer experience insights

The agency’s founder, Georgina Hunter, brings a particular strength in strategic thinking, having worked across large multinationals and small startups. Her background means More Than Words Ltd NZ can adapt its approach whether the client is a fast-growing company needing foundational communications support or an established organization facing a specific reputational challenge. The agency is known for operating with integrity and providing open, honest advice—an approach that builds long-term trust with clients.

More Than Words Ltd NZ is a strong fit for organizations in Christchurch and across New Zealand that need more than just tactical PR support. The agency is best suited for businesses and nonprofits that require strategic guidance on how to protect and enhance their reputation, particularly those facing complex stakeholder environments or operating in regulated sectors like healthcare. Companies undergoing change—whether through growth, restructuring, or a crisis—will find the agency’s emphasis on planning and values-driven communication especially valuable. For organizations looking for a partner that combines local market knowledge with broad strategic capability, More Than Words Ltd NZ offers a grounded, honest, and effective approach to communications.