MSL The Practice

MSL The Practice serves a diverse range of clients from global enterprises to local brands operating in Romania and the broader CEE region. The agency works with well-known names such as Grundig, HOFER, and Samsung, tailoring communication strategies to their specific market needs. While its client base includes large corporations, the agency's approach is adaptable enough to support mid-sized companies and organizations seeking to strengthen their public presence through strategic communications.

How MSL The Practice Delivers Results

MSL The Practice approaches communications with a focus on measurable outcomes and creative problem-solving. The agency has built a reputation for developing campaigns that achieve significant reach and engagement, as demonstrated by its work for Burger King's social media launch in Romania. Rather than relying on standard tactics, the team emphasizes strategic thinking that connects brand objectives with audience behaviors. This results-driven mindset has earned the agency over 300 awards for more than 150 campaigns, making it a recognized force in the Romanian PR landscape.

Services and Specialties

As a full-service integrated communications agency, MSL The Practice offers a breadth of capabilities that span traditional PR and digital disciplines. The agency's service portfolio is designed to support clients throughout the entire communications lifecycle, from strategy development to execution and measurement. Below are the key areas where MSL The Practice provides expertise:

• Public relations and media relations
• Social media strategy and campaign management
• Content creation and storytelling
• Experiential marketing and event management
• Digital strategy and online engagement
• Influencer and community relations
• Crisis communications and reputation management
• Brand strategy and positioning

These services are delivered with a focus on innovation, allowing the agency to create campaigns that resonate with Romanian and regional audiences while aligning with global best practices.

Located in Bucharest, with Global Reach

Based at 13 Strada Nicolae Iorga in Bucharest, Romania, MSL The Practice benefits from its position in the country's capital—a hub for business and media. Founded in 2006 and later integrated into the MSLGROUP network in 2014, the agency combines local market knowledge with the resources of a global communications group. This dual advantage enables MSL The Practice to offer clients both the deep understanding of Romanian culture and consumer behavior that local expertise provides, as well as access to international insights and capabilities when needed.

For brands and organizations looking to build or refresh their communications strategy in Romania, MSL The Practice is a reliable partner. The agency is particularly well-suited for companies that value creative, award-winning work and want a partner capable of handling integrated campaigns across multiple channels. Whether launching a new product, managing a brand's reputation, or driving social media engagement, MSL The Practice brings a track record of measurable success and a commitment to delivering campaigns that make an impact in the Romanian market.