Murray

Based in Dublin, Ireland, Murray provides public relations and communications services to a wide range of clients across industries such as technology, consumer internet, and information technology. Founded in 1974, the agency has developed a strong reputation for delivering strategic communications solutions to both domestic and international organizations. With a team of 51-200 employees, Murray offers a comprehensive suite of services that help clients navigate complex communication landscapes, from corporate communications and public affairs to crisis management and media relations.

Core Services and Specialties

Murray tailors its offerings to meet the specific needs of its clients across various sectors. The agency’s services are designed to address the full spectrum of communications challenges, from day-to-day media relations to high-stakes crisis management. Below are the key service areas that Murray provides:

• Corporate communications and brand management
• Public affairs and political lobbying
• Media relations and media training
• Crisis management and issues management
• Digital design and creative marketing through its Sweartaker division
• ESG communications and stakeholder management
• Consumer PR and content creation
• Community relations

These services are supported by a strong foundation in communications strategy, allowing Murray to adapt to the evolving needs of its clients. The agency also integrates digital capabilities, including social media management and content creation, to ensure that messaging reaches target audiences effectively across multiple channels.

Methodology and Approach

Murray’s approach to public relations is rooted in strategic planning and a deep understanding of the industries it serves. The agency begins each engagement by assessing the client’s goals, target audiences, and competitive landscape, then develops a customized communications strategy. This methodology emphasizes proactive media outreach, stakeholder engagement, and consistent messaging to build and protect reputations. For technology and consumer internet clients, Murray leverages its expertise in technology public relations to communicate complex ideas clearly and effectively. The agency also places a strong emphasis on crisis preparedness, offering issues management and crisis communications services that help clients respond quickly and transparently to challenges. Additionally, Murray’s public affairs and political lobbying capabilities enable it to navigate regulatory environments and influence policy decisions on behalf of clients in sectors such as finance, healthcare, and government.

Location and Reach

Murray is headquartered at 40 Baggot Street Lower, Dublin, County Dublin, Ireland, D02 Y793. This central Dublin location allows the agency to maintain close relationships with clients, media, and stakeholders across Ireland. While a significant portion of Murray’s work is domestic, the agency also serves international clients, particularly those in the technology and consumer internet sectors who require a strong presence in the Irish market. The team’s understanding of local and European Union regulatory landscapes makes Murray a valuable partner for organizations operating in or entering the Irish market. The agency’s long history in Dublin, dating back to 1974, has given it deep roots in the Irish business community, and its team includes professionals with experience across media, government, and corporate communications.

Murray is well-suited for organizations that need comprehensive public relations and communications support, particularly those in technology, finance, healthcare, and government. The agency is also a strong fit for companies requiring crisis management, public affairs, or ESG communications expertise. With its blend of traditional PR skills and digital capabilities, Murray can help clients build and maintain their reputations in a complex media environment. Whether a client is a multinational corporation or a growing startup, Murray offers the strategic insight and local knowledge needed to navigate the communications challenges of today.