MY PUBLICS

Founded in 2008 in the coastal suburb of Paleo Faliro, Greece, My Publics emerged as a response to the growing need for integrated marketing communications that could bridge traditional public relations with the fast-evolving digital landscape. Operating from its headquarters at 235 Leoforos Eleftheriou Venizelou, the agency was built by a team of specialists whose experience ranges from seven to twenty years, bringing a depth of knowledge that spans multiple disciplines. The founding premise was straightforward: to offer clients a single point of contact for both strategic planning and tactical execution, rather than forcing them to coordinate between separate PR, advertising, and digital marketing firms.

Current Focus and Core Strengths

My Publics operates as a full-service, integrated marketing communications firm with a strong generalist foundation, though its primary area of expertise lies in tourism and hospitality marketing. The agency’s team includes public relations and marketing specialists who handle everything from media relations and crisis communications to e-marketing strategies and copywriting. While tourism remains the core practice, My Publics has been actively expanding into other sectors such as entertainment, internet services, manufacturing, and consumer products. This expansion is driven by the agency’s belief that the integrated approach developed for tourism—combining media buying, sales promotion, and corporate communications—can be effectively adapted to other industries. The staff’s collective experience ensures that clients benefit from strategic thinking grounded in real-world execution, whether the goal is brand awareness, lead generation, or reputation management.

Services and Specialties

My Publics offers a comprehensive suite of services designed to support clients across the full marketing and communications spectrum. The agency’s capabilities are particularly strong in areas that require both creative and analytical thinking. Key services include:

• Strategic marketing and communication strategy development
• Corporate communications and crisis management
• Media relations, media buying, and media planning
• Sales promotion and commercial development support
• Online marketing, e-marketing, and digital strategy
• Copywriting, content creation, and writing & editing
• Public relations and integrated communications campaigns
• Hotel and tourism marketing specialization

These services are delivered with an emphasis on measurable outcomes, and the agency’s approach to media buying and planning ensures that clients maximize their return on investment. The combination of traditional PR tactics with modern digital tools allows My Publics to craft campaigns that resonate across multiple channels, from print and broadcast to social media and search engines.

Who Benefits from My Publics

My Publics is a strong fit for organizations seeking a partner that can manage the full scope of their communications needs without requiring multiple agency relationships. Tourism and hospitality businesses—hotels, resorts, travel agencies, and destination marketing organizations—are the agency’s natural client base, given its deep expertise in hotel marketing and sales promotion. However, companies in entertainment, internet services, manufacturing, and consumer products will also find value in the agency’s integrated approach. Small to medium-sized enterprises that need strategic guidance but lack in-house marketing teams are particularly well-served, as My Publics can act as an outsourced marketing department. The agency’s location in Paleo Faliro, Greece, provides convenient access to clients in Athens and throughout the Attica region, while its digital capabilities allow it to serve clients nationally and internationally. For businesses that value a long-term partnership built on practical experience and a results-driven mindset, My Publics offers a reliable and versatile communications partner.