Narrativa Comunicação

Narrativa Comunicação is a strategic communications consultancy based in Brasilia, Brazil, serving mid-market and enterprise organizations in sectors such as energy, technology, and infrastructure. Founded in 2022 by Adriana Nicacio and Mazé de Souza, the agency was created to fill a gap they identified in the market: companies and leaders needed more than just visibility—they required communication with purpose, method, and measurable impact. The firm works primarily with established businesses, industry associations, and public affairs teams that operate in complex regulatory or reputational environments.

A Consultancy Approach with Startup Agility

Unlike traditional agencies that often rely on volume-driven tactics, Narrativa Comunicação combines the rigor of a management consultancy with the agility of a startup. The founders bring over two decades of corporate experience, which allows them to design communication strategies that are both methodical and adaptable. Their methodology includes proprietary frameworks with clear KPIs, focusing on niche areas such as ESG (environmental, social, and governance), political advocacy, and reputation management. This approach is particularly relevant for organizations in Brasilia, where political and regulatory dynamics directly influence business operations. By integrating intelligence with strategy, Narrativa Comunicação helps clients navigate sensitive issues while building long-term trust with stakeholders.

Core Services and Specialties

The agency offers a range of services that go beyond standard public relations. Their work is structured around delivering transformation—whether through integrated communication plans, crisis prevention, or leadership development. Below are key service areas they typically provide:

• Integrated communication strategy and planning
• Reputation management and crisis prevention
• ESG-focused institutional products and reporting
• Political advocacy and public affairs intelligence
• Mentoring and training for executives and teams
• Personal branding for leaders and C-suite
• Consulting on corporate communication governance

These services are often delivered as customized consulting engagements or through scalable digital products, making them accessible to organizations of different sizes. The agency's focus on ESG and advocacy is especially relevant for clients in Brasilia, where corporate and governmental interests frequently intersect.

Location and Market Presence

Based in Brasilia, the capital of Brazil, Narrativa Comunicação is strategically positioned to serve clients who interact with federal government agencies, regulatory bodies, and national industry associations. The headquarters at EQS 502/503 in the Federal District places the firm at the center of Brazil's political and administrative hub. From this base, the agency has already impacted organizations across the country, helping them build solid reputations and enduring relationships with key audiences. While their roots are in Brasilia, their work extends to clients in other regions, reflecting a national reach that leverages local expertise.

Narrativa Comunicação is a strong fit for organizations that need more than conventional PR—those that require strategic counsel on complex issues, measurable outcomes, and a partner who understands the nuances of operating in Brazil's regulatory and political landscape. Their combination of consultancy rigor and startup flexibility makes them particularly suitable for companies in regulated industries, nonprofits engaged in advocacy, and leaders seeking to strengthen their personal and institutional brands.