Nasza Polska

Nasza Polska operates from the heart of Poland, where the agency has carved out a distinctive niche in the public relations and communications landscape since its founding in 2018. Based in Warsaw, the firm has grown alongside the country's evolving media ecosystem, which increasingly serves diverse and multilingual audiences. The agency's work is deeply rooted in the local market context, where the need for targeted communication strategies is amplified by Poland's status as a key destination for immigrants and expatriates from across Europe and beyond.

Core Focus and Services

Nasza Polska specializes in public relations and communications services, with a particular emphasis on connecting with the Ukrainian diaspora in Poland. The agency's flagship platform, Portal NashaPolsha.pl, serves as a dedicated resource for the Ukrainian community, attracting over 250,000 page views and approximately 180,000 unique users per month. This digital footprint underscores Nasza Polska's ability to engage a specific, high-value audience through tailored content and outreach. The agency's services are designed to help businesses, nonprofits, and public institutions build trust and visibility within this demographic, leveraging cultural insights and language-specific messaging.

Who They Serve

The agency primarily works with clients who need to reach the Ukrainian community in Poland, including companies in sectors such as recruitment, housing, education, healthcare, and financial services. Additionally, Nasza Polska supports government agencies and NGOs that require effective communication strategies for integration programs, legal updates, and social initiatives. By understanding the unique challenges faced by this audience—such as navigating new legal systems, finding employment, and accessing services—the agency crafts campaigns that resonate on a practical and emotional level. Their work often involves translating complex information into accessible formats, from news articles to social media posts.

Likely Services and Specialties

• Media relations and press outreach targeting Polish and Ukrainian-language outlets
• Content creation for digital platforms, including news portals and social media
• Community engagement and event coordination for diaspora audiences
• Crisis communication and reputation management for culturally sensitive issues
• Multilingual copywriting and translation services
• Strategic consulting on integration and public awareness campaigns

Expertise and Market Position

Nasza Polska stands out for its deep understanding of the Ukrainian community in Poland, a demographic that has grown significantly since 2014 and especially following the escalation of conflict in Ukraine in 2022. The agency's expertise lies in bridging cultural gaps and facilitating dialogue between clients and this audience, which numbers over a million people. Their monthly reach of 180,000 unique users on NashaPolsha.pl demonstrates a proven track record of engagement, making them a valuable partner for organizations seeking to build long-term relationships with this group. While the agency does not position itself as a leader in broader PR, its focused approach ensures that clients receive targeted, results-oriented support that aligns with the specific needs of the diaspora market.

Nasza Polska is an excellent fit for organizations that prioritize meaningful connections with the Ukrainian community in Poland. Whether you are a business looking to attract talent, a nonprofit running integration programs, or a government agency disseminating critical information, the agency's localized expertise and established digital presence can help you achieve your communications goals. Their work is grounded in factual reporting and community service, making them a reliable partner for any initiative that requires sensitivity, accuracy, and cultural competence.