neuerdings

neuerdings is a public relations and communications agency founded in 2025 and based in Dresden, Germany. The agency brings together a small, interdisciplinary team with expertise in real estate, urban development, and visual communication. Their core offering focuses on creative interim use of vacant spaces, sustainable urban development, and projects that generate both social and economic impact. neuerdings provides a range of services including consulting and concept development for vacancy activation, location and space management, public relations, social media and campaign work, community and stakeholder communication, as well as event management. The agency’s work is grounded in the idea that strategic communication can transform underused spaces into vibrant places with lasting value.

Services and Specialties

neuerdings offers a targeted set of services designed to address the challenges of urban vacancy and community engagement. Their approach is hands-on and project-specific. Key services include:

• Beratung & Konzept für Leerstandsaktivierung (Consulting and concept development for vacancy activation)
• Standort- & Raum-Management (Location and space management)
• Öffentlichkeitsarbeit, Social Media & Kampagnen (Public relations, social media, and campaigns)
• Community & Stakeholder-Kommunikation (Community and stakeholder communication)
• Events (Event planning and execution)

These services are not offered as a generic menu but are tailored to each project’s specific context. The team’s background in real estate and urban development means they understand the practical and financial realities of activating empty buildings or lots, while their communication expertise ensures that the story of a project reaches the right audiences. neuerdings works across both the public and private sectors, helping property owners, developers, city administrations, and civic initiatives communicate effectively about placemaking and urban change.

Approach and Philosophy

The agency’s philosophy is built around the idea that communication is a tool for creating real-world impact. neuerdings does not simply produce press releases or social media posts; they develop strategies that connect physical spaces with the people who use them. Their work often involves mediating between different stakeholders—such as property owners, local residents, city officials, and cultural organizations—to build consensus and momentum for projects. The team’s interdisciplinary makeup allows them to combine visual storytelling with strategic planning, ensuring that every campaign or event is grounded in a clear understanding of the location’s potential and constraints. For neuerdings, success is measured not just in media coverage but in whether a vacant building becomes a community hub or a neglected lot turns into a lively public space.

Location and Credentials

Based in Dresden, Saxony, neuerdings is deeply embedded in the local urban fabric. Dresden is a city with a rich history and a dynamic present, where issues of vacancy, redevelopment, and community engagement are particularly relevant. The agency’s founders—Anna Weiß, Luise Thiem, and Lorenz Köhler—live and work in Dresden, giving them firsthand knowledge of the city’s neighborhoods, political landscape, and cultural scene. This local expertise is a key asset for clients looking to navigate the complexities of urban development in eastern Germany. While neuerdings is a young agency, having been founded in 2025, its team brings substantial experience from previous roles in real estate, urban planning, and communication. Their work is characterized by a focus on tangible outcomes: activating empty storefronts, organizing events that draw people to underused areas, and building networks that sustain long-term revitalization efforts.

neuerdings is best suited for property owners, developers, city governments, and community organizations in Dresden and beyond who are looking to breathe new life into vacant or underused spaces. The agency is a strong choice for projects that require a blend of strategic communication, stakeholder engagement, and on-the-ground management. Their small size means they can be agile and responsive, while their interdisciplinary team ensures that both the physical and communicative aspects of a project are handled with care. For clients seeking a partner who understands the nuances of urban development in Germany and can turn empty spaces into places with purpose, neuerdings offers a focused and practical approach.