New Concept Communication Group

New Concept Communication Group was established in 2003 in Kyiv, Ukraine, a time when the country's public relations industry was still in its formative stages. The agency was founded with a clear focus on strategic communications, recognizing early on that Ukrainian businesses and organizations would increasingly need professional guidance to navigate complex media landscapes and public perception challenges. Over the past two decades, the agency has built a reputation for handling high-stakes situations, particularly in crisis communication and issue management, which remain core pillars of its offering.

Current Focus and Structure

Today, New Concept Communication Group operates as a specialized strategic communications firm based in Kyiv, Ukraine. The agency is structured around three distinct divisions: a PR department, an analytical division, and a department dedicated to Internet-based communication projects. This tripartite structure allows the agency to offer integrated services that combine traditional public relations with data-driven insights and digital engagement strategies. The team consists of 17 highly qualified specialists, many with over a decade of experience in the field, supplemented by external experts brought in for specific projects. This blend of permanent staff and invited specialists ensures both consistency and access to niche expertise when needed.

Core Services and Expertise

New Concept Communication Group's service portfolio is centered on strategic reputation management, with particular strength in crisis communication and issue management. The agency helps clients prepare for, respond to, and recover from situations that could damage their reputation or operational stability. Their approach is rooted in analytical rigor, using the analytical division to assess risks, monitor media landscapes, and measure the impact of communications efforts. The digital department complements this by managing online reputation, social media strategy, and content creation for web-based campaigns. Key specialties include:

• Crisis communication planning and rapid response
• Issue management and stakeholder engagement
• Strategic reputation management and brand positioning
• Media relations and press office services
• Analytical research and media monitoring
• Digital communication strategy and online reputation management
• Internal communications and change management support

The agency's experience in issue and crisis communications is particularly relevant for organizations operating in volatile or highly regulated environments. New Concept Communication Group has developed methodologies for identifying emerging issues before they escalate, crafting messaging that protects organizational interests, and coordinating responses across multiple channels. Their work often involves scenario planning, message development, spokesperson training, and post-crisis evaluation.

Who Benefits from Their Services

New Concept Communication Group is best suited for organizations that require sophisticated communications support in challenging or sensitive contexts. Companies in sectors such as finance, energy, pharmaceuticals, technology, and government relations may find particular value in their crisis and issue management expertise. The agency is also a strong fit for businesses undergoing significant change—such as mergers, restructuring, or entering new markets—where reputation management is critical to success. Non-profits, trade associations, and public sector entities in Ukraine and the broader region can also benefit from their strategic counsel, especially when dealing with complex stakeholder dynamics or public scrutiny. Because of their analytical focus, they are a good match for clients who want data-driven insights to guide their communications decisions, rather than relying solely on intuition or traditional media relations. Overall, New Concept Communication Group serves as a reliable partner for any organization that recognizes the value of proactive, well-planned communications in protecting and enhancing its reputation over the long term.