New Upside
New Upside is a public relations agency based in Tel Aviv-Yafo (founded 2023).
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About New Upside
New Upside is a public relations and communications agency based in Tel Aviv-Yafo, Israel, that focuses on helping companies define and communicate their core purpose. Founded in 2023, the agency operates at the intersection of media relations, storytelling, and strategic positioning, with a particular emphasis on ESG (Environmental, Social, and Governance) principles. New Upside works with organizations that want to move beyond traditional PR to build a narrative around their long-term commitments and values.
Core Services and Specialties
New Upside offers a range of services tailored to companies and organizations looking to integrate purpose into their communications strategy. While the agency does not publish a full service list, its expertise can be inferred from its stated focus on purpose positioning and ESG. Likely offerings include:
- Purpose positioning and storytelling strategy
- Media relations and journalist outreach
- Spokesperson training and media coaching
- ESG communications and sustainability reporting
- Crisis communication and reputation management
- News and thought leadership content creation
- Word director services for brand voice and messaging
These services are designed to help clients evaluate their commitment to social and environmental goals and then showcase that commitment effectively. New Upside's approach treats purpose not as a marketing tagline but as a core business driver that can influence talent acquisition, investor relations, and long-term survival.
Methodology and Approach
New Upside's methodology revolves around what it calls "purpose positioning." The agency works with clients to assess their current ESG practices and then crafts a narrative that aligns with their business goals. This involves deep collaboration with internal teams to identify authentic stories that resonate with key stakeholders, including the media, employees, and the public. New Upside emphasizes the importance of delivering on purpose promises, not just making them, which requires a strategic alignment between communications and actual business operations. The agency's background in journalism and media relations ensures that its storytelling is credible and newsworthy, helping clients earn coverage rather than buying it.
Location and Client Fit
Headquartered at 31 החרצית in Tel Aviv-Yafo, Israel, New Upside is positioned to serve both local and international clients. Its location in one of the world's most dynamic tech and innovation hubs gives it access to a diverse range of companies, from startups to established corporations. New Upside is a strong fit for organizations that are serious about integrating ESG into their core strategy and need a communications partner that understands both the technical and narrative aspects of sustainability. It is particularly well-suited for companies in the technology, impact, and professional services sectors that want to attract top talent, differentiate in crowded markets, or navigate complex stakeholder expectations. For businesses that view purpose as a competitive advantage rather than a compliance checkbox, New Upside offers a focused, strategic approach to PR and communications.
Key facts
- Team size: 1-10 employees
- Headquarters: 31 החרצית, Tel Aviv-Yafo, Tel Aviv District, Israel, 6794162
- Address: 31 החרצית , Tel Aviv-Yafo Tel Aviv District Israel 6794162
Keywords & focus
Topics and areas New Upside works with.
- pr
- communication
- storytelling
- purpose positioning
- spokeperson
- media relations
- journalism
- strategy
- esg
- word director
- public relations & communications services
- public relations & communications
- news
- media
Technologies
Cloudflare DNS, CloudFlare Hosting, WordPress.org, Mobile Friendly
Industries served by New Upside
New Upside works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about New Upside
Common questions and answers about New Upside, their services, location, and how to work with them.
- Where is New Upside located?
- New Upside is headquartered in Tel Aviv-Yafo.
- What services does New Upside offer?
- New Upside offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does New Upside serve?
- New Upside serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is New Upside a verified PR agency?
- New Upside is listed on Online PR. Verification status is shown on their profile.
- How can I contact New Upside?
- You can visit their website at http://www.thenewupside.com
- How many reviews does New Upside have?
- New Upside has 0 client reviews with an average rating of 0.0 out of 5.
- When was New Upside founded?
- New Upside was founded in 2023.
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