New Water ReSources

New Water ReSources is a public relations and communications agency based in Oregon City, United States, that specializes exclusively in water-related issues. Founded by Linda Macpherson, the firm operates as a consortium of specialty consulting companies that collaborate to help governments, utilities, service districts, and professional associations communicate effectively about sustainable water planning, management, and reuse. Rather than offering general PR services, New Water ReSources focuses its expertise on changing public thinking and behavior around water—particularly water use and reuse.

Services and Specialties

New Water ReSources assembles project teams tailored to each client’s specific needs, drawing on experts in water treatment, communication, stakeholder outreach, exhibit design, computer technology, and social media. The firm guides these experts in developing and implementing strategic, multidisciplinary communication tools. Typical services and specialties include:

• Strategic communication planning for water sustainability projects
• Stakeholder outreach and public engagement campaigns
• Exhibit design and development for visitor centers and educational facilities
• Interactive exhibit creation, including games and websites
• Research into public understanding and acceptance of water reuse
• Production of printed materials such as brochures, reports, and fact sheets
• Development of digital tools and social media strategies for water education

These services are delivered through a collaborative model that brings together multiple specialty firms under the coordination of New Water ReSources. The final products range from simple trifold brochures to state-of-the-art visitor centers with interactive exhibits and digital components.

Who They Help

New Water ReSources primarily serves public sector clients, including government agencies, water utilities, service districts, and professional associations. These organizations often face the challenge of communicating complex technical information about water treatment, conservation, and reuse to diverse audiences. The firm’s work helps these entities build public understanding and support for sustainable water initiatives. New Water ReSources also assists clients in navigating regulatory requirements and community concerns related to water projects. The consortium model allows the firm to scale its services to meet the needs of clients ranging from small local utilities to large international organizations.

Their Approach and Philosophy

New Water ReSources takes a project-based approach, assembling teams specifically for each engagement based on the client’s unique needs. This collaborative model ensures that the right mix of technical and communication expertise is brought to bear on every project. The firm emphasizes research and data-driven decision-making, often conducting studies to gauge public understanding and acceptance of water reuse before designing communication strategies. All member firms of New Water ReSources are singularly focused on building a sustainable global water future through vision, collaboration, and outreach. This shared mission drives the firm’s work and distinguishes it from generalist PR agencies.

Location and Credentials

Headquartered in Oregon City, Oregon, in the United States, New Water ReSources serves clients around the world. The firm’s location in the Pacific Northwest, a region known for its progressive water management practices, provides a strong foundation for its expertise. Linda Macpherson, the founder, brings decades of experience in water communication and stakeholder engagement. While the firm does not publish a traditional credentials list, its consortium structure and focus on a single issue area demonstrate deep specialization. New Water ReSources is a good fit for any organization—whether a municipal utility, a regional water district, or an international association—that needs to communicate effectively about water sustainability, reuse, or infrastructure projects. Clients seeking a partner with focused expertise and a collaborative, research-driven approach will find New Water ReSources well-suited to their needs.