New West Public Affairs

New West Public Affairs was founded in Calgary, Canada in 2013, at a time when businesses and organizations across the Prairies were increasingly seeking specialized guidance on how to effectively engage with government. The firm was established to fill a gap in the market for a public affairs consultancy that combined deep political insight with practical, results-oriented communications strategies. Headquartered at 600 6 Ave SW in Calgary, Alberta, the firm has since grown into a recognized presence in the Canadian public affairs landscape, with a team of approximately 14-17 employees and annual revenue around $1 million.

Core Focus and Expertise

New West Public Affairs operates as a national public affairs firm, with a particular emphasis on government relations. The firm’s team, led by CEO Hon. Monte Solberg and partners Michael Solberg, Keith McLaughlin, and Matt Solberg, brings extensive experience from both the public and private sectors. This background allows the agency to offer clients a nuanced understanding of legislative, regulatory, and public policy processes. New West Public Affairs serves clients across Alberta, the Prairies, British Columbia, Ontario, and Ottawa, helping them navigate complex government interactions. The firm’s approach is grounded in strategic advice, opinion research, and campaign services, ensuring that clients are well-prepared to engage with policymakers and stakeholders alike.

Services and Specialties

The firm offers a comprehensive suite of services designed to help organizations achieve their public affairs and communications objectives. These services are tailored to address the unique challenges faced by businesses, non-profits, and associations in a rapidly evolving political environment. Key areas of expertise include:

• Government relations and legislative monitoring
• Strategic communications and messaging
• Media relations and crisis communications
• Stakeholder engagement and community outreach
• Public affairs campaign development and execution
• Opinion research and data-driven insights
• Digital communications and online advocacy

New West Public Affairs emphasizes understanding the intricacies of government processes, providing clients with clear insights into how policy changes may impact their operations. The firm’s campaign services are particularly suited for organizations looking to build public support for initiatives, while their media relations work helps ensure that clients’ messages reach the right audiences through traditional and digital channels.

Who Benefits from Their Work

New West Public Affairs is a good fit for businesses, trade associations, and non-profit organizations that need to engage with government at the municipal, provincial, or federal level. Clients in sectors such as energy, natural resources, agriculture, and infrastructure frequently turn to the firm for guidance on regulatory matters and public policy advocacy. The agency’s location in Calgary, Canada also makes it well-positioned to serve clients in Western Canada, though its reach extends nationally. Organizations that value a team with hands-on political experience and a track record of delivering actionable advice will find New West Public Affairs to be a reliable partner. Whether a client is navigating a new piece of legislation, launching a public awareness campaign, or seeking to strengthen relationships with key stakeholders, the firm’s integrated approach to communications and government relations provides a solid foundation for success.