NP Strategy
NP Strategy is a public relations agency based in Columbia (founded 2013).
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About NP Strategy
NP Strategy is a full-service strategic communications firm headquartered in Columbia, United States, at 1230 Main St, in the heart of South Carolina. Founded in 2013, the firm has grown to become a specialized resource for organizations facing high-stakes communication challenges. As a subsidiary of the Maynard Nexsen law firm, NP Strategy brings a unique combination of legal insight and communications expertise to its work, particularly in crisis management and media relations. With a team of approximately 29 professionals, many of whom are former journalists and media specialists, the firm is well-equipped to handle complex reputational issues across a variety of industries.
Crisis Management and Media Relations Expertise
NP Strategy’s core strength lies in crisis management and media relations, areas where its legal affiliation provides a distinct advantage. The firm’s crisis communication planning services help clients prepare for potential issues, while its crisis management media relations capabilities ensure rapid, effective responses when problems arise. This expertise is particularly valuable for organizations in regulated industries or those that face public scrutiny, such as government entities, healthcare providers, and large corporations. The firm’s approach emphasizes narrative-building, helping clients control the story rather than react to it. By combining media messaging with strategic planning, NP Strategy enables clients to navigate difficult situations while protecting their reputation and stakeholder relationships.
Comprehensive Public Affairs and Digital Services
Beyond crisis work, NP Strategy offers a wide range of public relations and communications services tailored to meet client needs. The firm’s public affairs and government capabilities are especially relevant for organizations dealing with policy, regulatory, or community issues. Their service offerings include:
- Crisis management and media relations
- Message development and project launch
- Event management and community assessment
- Digital and social media strategy
- Video storytelling for brands
- Photography and videography
- Reputation management and stakeholder relationship building
- Media training and media outreach
- Content creation and digital content creation
- Strategic planning and consulting
These services are delivered under the firm’s branded NPS+ framework, which emphasizes customized strategies for each client. NP Strategy’s digital and social media capabilities allow it to extend its impact beyond traditional media, using video storytelling and content creation to engage audiences in a crowded information environment. The firm’s experience with community assessment and stakeholder management also ensures that campaigns are grounded in a deep understanding of local and organizational dynamics.
Notable Clients and Industry Reach
NP Strategy has worked with a diverse set of clients, including major technology companies like Samsung and Lenovo, as well as public sector entities such as the Alabama League of Municipalities. These engagements often involve facility launches, community engagement initiatives, and complex public affairs campaigns. The firm’s ability to handle both corporate and government clients speaks to its versatility and depth of expertise. Under the leadership of CEO Amanda Loveday, NP Strategy focuses on achieving tangible client goals through strategic narrative-building and customized communication plans. The firm’s offices in Columbia and Charleston, South Carolina, along with locations in Birmingham, Alabama, and Charlotte, North Carolina, provide a regional footprint that allows it to serve clients across the southeastern United States.
NP Strategy is a strong fit for organizations that anticipate or are currently facing reputational challenges, particularly those in regulated industries, government, or public-facing sectors. Companies planning a major project launch, navigating a crisis, or seeking to improve stakeholder relationships will find the firm’s expertise especially valuable. With its roots in Columbia, United States, NP Strategy offers a pragmatic, results-oriented approach to public relations that prioritizes clarity, preparation, and effective communication.
Key facts
- Team size: 11-50 employees
- Headquarters: 1230 Main St, Columbia, South Carolina, United States, 29201
- Address: 1230 Main St , Columbia South Carolina United States 29201
- Annual revenue: 7000000
- SIC codes: 7389
Keywords & focus
Topics and areas NP Strategy works with.
- crisis management amp media relations
- message development project launch
- event management
- community assessment stakeholder management
- message development amp project launch
- photography
- digital & social media
- message development
- stakeholder management
- community assessment amp stakeholder management
- videography
- crisis management media relations
- public relations & communications services
- government
- public affairs
- video storytelling for brands
- crisis communication planning
- media relations
- digital content creation
- media outreach
- digital media
- media messaging
- media relations consulting
- content creation
- media and public affairs
- strategic planning
- reputation management
- stakeholder relationship building
- social media strategy
- consulting
- +29 more
Technologies
DNS Made Easy, Outlook, Slack, Google Tag Manager, Gravity Forms, reCAPTCHA, Mobile Friendly, WordPress.org, Remote, Android, Circle, Intuit
Industries served by NP Strategy
NP Strategy works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Columbia
If you are looking for alternatives or more options in Columbia, here are other public relations agencies in the same city you can compare.
Frequently asked questions about NP Strategy
Common questions and answers about NP Strategy, their services, location, and how to work with them.
- Where is NP Strategy located?
- NP Strategy is headquartered in Columbia.
- What services does NP Strategy offer?
- NP Strategy offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does NP Strategy serve?
- NP Strategy serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is NP Strategy a verified PR agency?
- NP Strategy is listed on Online PR. Verification status is shown on their profile.
- How can I contact NP Strategy?
- You can visit their website at http://www.npstrategy.com
- How many reviews does NP Strategy have?
- NP Strategy has 0 client reviews with an average rating of 0.0 out of 5.
- When was NP Strategy founded?
- NP Strategy was founded in 2013.
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