Nueva Comms

Nueva Comms is a boutique public relations firm based in Accra, Ghana, established in 2012. Originally founded as E'April Public Relations, the agency rebranded to Nueva Comms to better reflect its focus on strategic communication, media relations, and digital storytelling. The agency serves clients primarily in lifestyle-oriented sectors, offering a tailored approach to public relations that emphasizes narrative development and targeted media outreach.

Core Services and Specialties

Nueva Comms positions itself as a specialist in lifestyle PR, with a particular emphasis on hospitality, beauty, fashion, entertainment, and retail. The agency's service offering is built around crafting compelling stories that resonate with both local and international audiences. Key services provided by Nueva Comms include:

• Strategic communication planning and counsel
• Media relations and press outreach
• Digital storytelling and content creation
• Brand positioning and reputation management
• Crisis communication support
• Event management and experiential marketing
• Influencer and partnership marketing
• Social media strategy and management

Given its focus on lifestyle and luxury sectors, Nueva Comms often works with brands in the travel, tourism, and leisure industries, helping them connect with discerning consumers through authentic narratives. The agency's experience in beauty and fashion PR further underscores its ability to navigate visually-driven, trend-sensitive markets.

Industries and Client Focus

Nueva Comms primarily serves clients operating in the hospitality, beauty, fashion, entertainment, and retail sectors. The agency also has a strong presence in the travel and tourism industry, reflecting Ghana's growing status as a destination for both business and leisure. By concentrating on these verticals, Nueva Comms has developed a deep understanding of the nuances involved in promoting lifestyle brands—from luxury hotels and boutique resorts to emerging fashion labels and beauty product lines. The agency's work often involves bridging the gap between local cultural insights and international media standards, making it a suitable partner for brands looking to enter or expand within the Ghanaian market.

Approach and Philosophy

Nueva Comms adopts a boutique agency model, meaning it offers personalized attention and bespoke strategies rather than one-size-fits-all campaigns. The firm emphasizes strategic communication as the foundation of its work, ensuring that every piece of content or media interaction aligns with the client's broader business objectives. Digital storytelling is a core component of the agency's methodology, leveraging multimedia formats—such as video, photography, and written features—to create engaging narratives that capture audience attention. This approach is particularly effective for lifestyle brands, where visual appeal and emotional connection are paramount. Media relations remain a central pillar, with Nueva Comms maintaining strong connections to journalists, editors, and influencers across Ghana and beyond.

Location and Credentials

Nueva Comms is headquartered at Red Okai Street in the Greater Accra Region, placing it at the heart of Ghana's commercial capital. Accra serves as a hub for media, business, and culture in West Africa, and the agency's location provides direct access to key stakeholders in the hospitality, fashion, and entertainment industries. Since its founding in 2012, Nueva Comms has built a reputation for reliability and creativity, often being recognized for its work in lifestyle and beauty PR. The firm's rebranding from E'April Public Relations to Nueva Comms reflects its evolution and commitment to modern, integrated communications practices.

Nueva Comms is a good fit for lifestyle and luxury brands—especially those in hospitality, beauty, fashion, and travel—that require a dedicated, hands-on PR partner with deep local knowledge and a focus on storytelling. The agency is also well-suited for international brands seeking to establish a presence in Ghana, as it understands both the local media landscape and the expectations of global audiences. For businesses that value strategic thinking, personalized service, and a creative edge, Nueva Comms offers a compelling option in the Accra PR market.