O'Connell & Goldberg PR

Situated in the heart of downtown Fort Lauderdale at 501 E Las Olas Blvd, O'Connell & Goldberg PR has been a fixture in the South Florida communications landscape since 1993. Fort Lauderdale, with its unique blend of bustling tourism, growing corporate headquarters, and a vibrant arts scene, provides a natural backdrop for an agency that has spent over three decades navigating the region's complex media and business environment. The agency has grown alongside the city, establishing itself as a steady presence in the public relations field while adapting to the rapid digital shifts that have reshaped how brands connect with their audiences.

A Full-Service Agency with a Broad Reach

O'Connell & Goldberg PR operates as a full-service public relations and communications firm, offering a comprehensive suite of capabilities that extend well beyond traditional media relations. The agency’s work is grounded in strategic counsel, helping clients define their brand positioning and craft narratives that resonate with key stakeholders. From crisis communication to community outreach, the team of approximately 10-49 employees brings a hands-on, collaborative approach to each engagement. Their services are designed to build audience relationships and drive measurable outcomes, whether that means increasing sales, raising awareness, or managing a brand’s reputation during challenging times. The agency’s longevity—over 30 years in business—speaks to its ability to evolve with the industry while maintaining a focus on storytelling and real-time reporting.

The agency’s service offerings are diverse, reflecting the varied needs of its client base. Below is a representative list of the core specialties that O'Connell & Goldberg PR typically provides:

• Strategic Counsel & Brand Positioning
• Media Relations & Media Planning
• Crisis Management & Crisis Communication
• Social Media Strategy & Content Creation
• Digital Advertising & Website Design
• Video Production & Content Development
• Media Training & Community Outreach
• Real Estate PR (Residential & Commercial Launches)

Industries and Expertise

O'Connell & Goldberg PR brings particular depth to several key industries. The agency has a strong track record in real estate public relations, handling the launch and ongoing promotion of both residential and commercial projects. This requires a nuanced understanding of local market dynamics, zoning issues, and the lifestyle angles that appeal to buyers and investors. Similarly, the agency’s work in hospitality and tourism leverages Fort Lauderdale’s status as a major travel destination, helping hotels, resorts, and attractions stand out in a competitive market. The healthcare sector is another area of focus, where the agency applies its crisis management skills and ability to communicate complex information to the public and media. Retail and food & beverage clients benefit from the agency’s expertise in social media strategy and content creation, which are essential for driving foot traffic and online engagement. The agency also serves higher education institutions and nonprofit organizations, tailoring its storytelling approach to mission-driven goals and donor communications.

Beyond these core sectors, O'Connell & Goldberg PR has experience in corporate communications for businesses of various sizes, as well as the performing arts. This breadth of industry knowledge allows the agency to draw on cross-sector insights, applying lessons from one field to another. For example, a crisis communication strategy developed for a healthcare client might be adapted for a real estate developer facing community opposition. The agency’s team combines creativity with practical experience, ensuring that each campaign is both innovative and grounded in what works.

A Good Fit for Growth-Minded Organizations

O'Connell & Goldberg PR is a strong fit for organizations that need a seasoned partner capable of handling both day-to-day media relations and high-stakes situations. The agency is particularly well-suited for mid-sized companies, growing brands, and institutions in the real estate, hospitality, healthcare, and nonprofit sectors that want to strengthen their reputation and expand their reach. Clients who value strategic counsel, real-time reporting, and a team that understands the nuances of the Fort Lauderdale and broader South Florida market will find a capable ally in O'Connell & Goldberg PR. Whether launching a new development, managing a crisis, or building a long-term brand narrative, the agency offers the depth of experience and creative flexibility to help clients achieve their communications goals.