Oitenta8

Oitenta8 is a boutique communications agency based in Lisbon, Portugal, that specializes in digital marketing, influencer marketing, and public relations. Founded in 2016, the agency operates at the intersection of content creation, social media management, and strategic communications, serving both corporate clients and individual influencers. Its name, inspired by the infinity symbol, reflects a philosophy of pursuing ambitious goals and creative solutions for its partners.

Core Services and Specialties

Oitenta8 focuses on three interconnected areas: digital marketing, influencer marketing, and public relations. The agency produces tailored content for brands, manages social media presences, builds websites, and organizes events. Its influencer marketing practice is particularly distinctive, as it simultaneously represents influencers and connects them with business clients for campaigns. This dual approach allows Oitenta8 to understand both sides of the influencer-brand relationship, ensuring authentic collaborations. The agency also offers public relations and communications services, including media relations, crisis communication, and corporate storytelling, all adapted to the Portuguese market and beyond.

• Content production (text, video, photography)
• Social media management and strategy
• Influencer identification, negotiation, and campaign management
• Website creation and digital presence optimization
• Event planning and execution
• Media relations and press outreach
• Crisis communication and reputation management
• Brand storytelling and corporate communications

Methodology and Approach

Oitenta8 positions itself as a dedicated, hands-on agency that prioritizes close collaboration with clients. The team emphasizes creativity, discernment, and goal alignment in every project. Rather than offering one-size-fits-all solutions, the agency tailors its services to each client's specific needs—whether launching a new product, building an influencer campaign, or managing a brand's reputation. The agency's workspace in Lisbon is described as an open-door environment, fostering transparency and accessibility. This approach suits clients who value personal attention and a collaborative partnership over a transactional relationship.

For influencers, Oitenta8 provides agency representation, helping them grow their personal brands, secure partnerships, and manage their professional image. For businesses, the agency acts as a strategic partner in navigating the digital landscape, from content creation to influencer outreach. This dual focus is rare in the Portuguese market and gives Oitenta8 a unique perspective on the evolving dynamics of digital marketing and communications.

Location and Market Focus

Oitenta8 is headquartered at 27 Rua de Pedroucos in Lisbon, Portugal, in the 1400-285 postal area. Lisbon's vibrant startup and creative scene provides a fertile ground for the agency's work, particularly in influencer marketing and digital content. The agency serves clients across Portugal and increasingly works with international brands looking to connect with Portuguese audiences. Its location in the capital allows Oitenta8 to tap into a network of media contacts, event spaces, and creative talent, while maintaining the flexibility of a boutique firm.

Oitenta8 is a good fit for businesses and influencers seeking a boutique agency that combines digital marketing, influencer representation, and public relations under one roof. Companies launching new products, building their online presence, or looking to collaborate with influencers will find the agency's integrated services valuable. Similarly, influencers seeking professional management and brand partnership opportunities can benefit from Oitenta8's expertise. The agency is particularly suited to clients who want a close, creative partnership and value a personalized approach over large-agency processes.