onetwo agency

onetwo agency is a boutique public relations and communications firm based in Melbourne, Australia, specializing in integrated campaigns that bridge digital, social, and traditional media. Founded in July 2016 by co-directors Rachel Hayes and Tessa-Jay Louis, the agency brings over 15 years of combined experience in PR and the fashion industry to its work. While the firm operates across multiple sectors—including fashion, lifestyle, and food and beverage—it maintains a focused approach on building brand awareness through strategic storytelling and media connections. The agency’s Melbourne headquarters at 322 Auburn Rd places it at the heart of Australia’s creative and commercial landscape, allowing for deep local ties with journalists, influencers, and event venues.

Services and Specialties

onetwo agency offers a comprehensive suite of services that span the full spectrum of modern communications. The agency’s work is particularly strong in public relations campaigns, where it leverages media outreach and media showings to secure coverage for clients. Digital strategy and social media management form another core pillar, with the team developing targeted campaigns across platforms to amplify brand messaging. Content marketing and content creation are also integral, as the agency produces written and visual assets tailored to each client’s voice and audience.

• Public relations campaigns and media outreach
• Digital strategy and social media management
• Event production, brand activations, and event planning
• Influencer marketing and blogger outreach
• Content marketing and brand storytelling
• Consulting and campaign management
• Talent management for influencer partnerships

Beyond traditional PR, onetwo agency has a notable focus on events and brand activations. The agency manages product launches, media showings, and experiential campaigns that create tangible connections between brands and their audiences. Its work with MUGLER, H&M, and Honda demonstrates versatility in executing both high-profile fashion launches and lifestyle-oriented activations. The agency also offers talent management services, facilitating influencer partnerships that align with client goals—a capability that has become increasingly important in today’s media environment.

Approach and Methodology

onetwo agency positions itself as an extension of its clients’ teams rather than a separate vendor. This collaborative approach means the agency invests time in understanding each brand’s identity, target audience, and business objectives before crafting a communications strategy. The firm’s methodology is built around integrated campaigns that combine digital, social, and traditional media to maximize brand exposure. For example, a campaign might start with a media connection or press release, then expand through social media content and influencer partnerships, culminating in a live event or activation. The agency’s co-directors, Rachel Hayes and Tessa-Jay Louis, bring hands-on oversight to each project, ensuring that campaigns remain aligned with client expectations and market trends. This hands-on style is particularly effective for brands that value personalized service and direct access to senior strategists.

Location and Client Fit

Based in Melbourne, Australia, onetwo agency is well-positioned to serve local and national clients seeking a boutique partner with strong regional media connections. The agency’s office at 322 Auburn Rd places it in a creative corridor of Melbourne, close to fashion retailers, lifestyle brands, and media outlets. While the firm works across Australia, its Melbourne base allows for efficient coordination of events and media showings in one of the country’s most vibrant cultural hubs. The agency is a good fit for brands in the fashion, lifestyle, food and beverage, and consumer goods sectors that need a nimble, hands-on team capable of managing both PR and digital campaigns. Companies looking for a partner that can handle everything from media outreach to event production and influencer management will find onetwo agency’s integrated offering particularly valuable. The agency’s track record with launches for international names like MUGLER and H&M also suggests it can handle ambitious projects that require coordination across multiple channels and timelines.