Open Market Research

Open Market Research was founded in 2010 in Pensacola, United States, with a clear purpose: to bridge the gap between organizations and their audiences through data-driven communication. Based at 997 S Palafox St in Pensacola, Florida, the agency emerged from the understanding that effective public relations and communications must be grounded in real, actionable insights—not guesswork. The founders, a team of statistical researchers, recognized that too many campaigns relied on intuition rather than evidence, and they set out to change that by combining rigorous market research with strategic messaging.

Research-Driven Communications for Constituents and Consumers

Unlike many PR firms that focus primarily on media relations or creative campaigns, Open Market Research places research at the center of its approach. The agency specializes in listening to the voices that matter most: voters, customers, and community members. By conducting public policy polling, political research, and private sector product and customer studies, they provide clients with a strategic edge in their respective markets. This dual focus on both public opinion and consumer behavior allows Open Market Research to craft messages that resonate authentically, whether the target audience is a district of voters or a segment of consumers. Their team of internationally recognized statistical researchers ensures that every recommendation is backed by solid data, minimizing risk and maximizing impact.

A Comprehensive Suite of Communication Tools

The agency delivers a blend of services that work in concert to maximize message effectiveness. While their core expertise lies in research and polling, they also offer strategic development, crisis communication, product launch support, regulatory issue management, marketing strategy, and media planning. Open Market Research helps clients find the right message and deliver it through the right media to the right audience. Their practical, easy-to-use tools empower organizations to speak with one voice, ensuring consistency and strength in every communication. Below is a list of services and specialties they typically provide:

• Public policy and political polling
• Private sector product and customer research
• Strategic communication development
• Crisis communication planning and execution
• Market research and audience analysis
• Message testing and refinement
• Media strategy and campaign optimization
• Regulatory and legal communication support
• Sales and marketing strategy alignment
• ROI measurement and reporting

Each service is designed to be practical and actionable, giving clients tools they can use every day to stay ahead of the curve.

Who Benefits from Open Market Research

This agency is an ideal partner for organizations that need to navigate complex communication challenges with confidence. Political candidates, advocacy groups, and public policy organizations will find particular value in Open Market Research’s polling and voter insight capabilities. Similarly, businesses launching new products, managing regulatory issues, or facing a sales challenge can leverage the agency’s private sector research to refine their messaging and connect with target audiences more effectively. The firm is also well-suited for nonprofits and corporations undergoing crisis communication or needing to strengthen their brand voice across multiple channels. By focusing on generating a tangible return on investment, Open Market Research ensures that every campaign is not just heard, but effective.