Papier Musique

Papier Musique is a public relations and communications agency based in Strasbourg, France, that specializes in promoting contemporary music (musiques actuelles). Founded in 2022, the agency focuses on press relations for album releases, singles, music videos, and tours, serving artists and independent labels across France. By combining media expertise with a deep understanding of the music industry, Papier Musique helps musicians gain visibility in both regional and national outlets.

Services and Specialties

Papier Musique offers a focused set of public relations services tailored to the music sector. The agency's core work involves press relations: crafting pitches, managing media lists, and securing coverage for new releases and live events. Typical services include:

• Press relations for album, single, and music video releases
• Tour and concert promotion
• Media list development and targeted pitching
• Artist and label communication strategy
• Regional and national media outreach

These services are designed to support artists across genres such as pop, chanson, rock, blues, folk, and other contemporary styles. Papier Musique works closely with labels and artists to align press campaigns with project goals, whether for a debut EP or a major tour.

Who They Help

Papier Musique primarily assists independent labels and artists in the French music scene. The agency has collaborated with Label AT(h)OME and worked with a range of musicians including Lofofora, Carmen Maria Vega, Les Tambours du Bronx, Tagada Jones, Dani Terreur, and Aloïse Sauvage. These partnerships span diverse musical genres, from rock and metal to chanson and pop, reflecting the agency's versatility. Bérénice Dupré serves as the press attaché for Papier Musique, bringing hands-on experience in promoting projects to media outlets. The agency also operates alongside #14Records, a label run by Joël Beyler, and collaborates with photographer Wilfried Rion to enhance visual storytelling for clients.

Approach and Philosophy

Papier Musique takes a personalized approach to each campaign. Rather than applying a one-size-fits-all strategy, the agency listens to artists' and labels' specific needs and tailors press outreach accordingly. This means adapting pitches for different media types—from regional newspapers and radio stations to national magazines and online platforms. The agency's small team allows for direct communication and flexibility, ensuring that each project receives dedicated attention. By focusing on musiques actuelles, Papier Musique understands the rhythms of the music industry, including release cycles, tour schedules, and media trends, which helps in timing campaigns for maximum impact.

Location and Credentials

Based in Strasbourg, France, Papier Musique benefits from its location in the Grand Est region, a cultural crossroads that provides access to both French and cross-border media. Strasbourg's vibrant music scene and proximity to Germany and Belgium allow the agency to offer unique regional perspectives while maintaining connections to national outlets. Founded in 2022, Papier Musique is a relatively young agency, but its team brings years of combined experience in music press relations and label management. The partnership with #14Records and photographer Wilfried Rion adds complementary skills, creating a small ecosystem that supports artists from release to promotion.

Papier Musique is a good fit for independent musicians and labels in France seeking targeted press coverage for new music or tours. Artists working in pop, rock, chanson, or folk who want to build media presence in both regional and national markets will find the agency's focused approach valuable. With its base in Strasbourg and a clear emphasis on musiques actuelles, Papier Musique offers a practical, hands-on option for those navigating the French music press landscape.