PARLA

PARLA is a Chilean communications agency based in Las Condes, Chile, founded in 2015 with a focus on strategic communication, reputation management, and public affairs. Operating from its headquarters at 2999 Avenida Presidente Errazuriz in the Las Condes district of the Santiago metropolitan region, the agency has built a practice around helping organizations navigate complex communication challenges through narrative development, digital content, and public engagement. With a team of approximately 30 professionals, PARLA partners with organizational leaders to align communication efforts with strategic objectives, emphasizing storytelling methodologies and crisis communication as core competencies.

Specialist Expertise in Narrative and Public Affairs

PARLA distinguishes itself through a deep specialization in narrative development and public affairs, leveraging storytelling as a tool for social impact and organizational adaptation. The agency’s expertise in "relato estrategico" (strategic narrative) and "asuntos publicos" (public affairs) reflects a focus on shaping media narratives and influencing public perception. This is supported by capabilities in media influence analysis and public engagement campaigns, which allow PARLA to help clients manage their reputation in dynamic political and social contexts. The agency’s approach integrates escucha social (social listening) and content strategy to craft messaging that resonates with key stakeholders, making it particularly relevant for organizations operating in Chile’s evolving regulatory and public opinion landscape.

How PARLA Applies Its Approach

PARLA applies its narrative-driven methodology through a structured process that begins with understanding a client’s strategic objectives and the external context they face. The agency uses storytelling workshops and narrative development techniques to build coherent messaging that aligns with organizational goals, whether for crisis communication, public perception management, or digital campaigns. PARLA’s team then deploys tools like media analytics and social listening to monitor and adapt communications in real time, ensuring that content platforms and digital content remain effective. This practical application is designed to help clients adapt to changing contexts, whether through public engagement campaigns that foster community trust or through crisis communication that mitigates reputational risk. The agency’s focus on "narrative for social impact" and "media narrative shaping" underscores its commitment to using communication as a strategic lever for change.

Services Offered by PARLA

PARLA offers a range of services tailored to enhance organizational communication, with an emphasis on digital and public affairs capabilities. While the agency does not list a formal menu of services, based on its stated expertise and industry focus, typical offerings include:

• Strategic communication planning and reputation management
• Public affairs and public policy influence
• Digital content creation and digital campaign management
• Social media management and escucha social (social listening)
• Crisis communication and reputation recovery
• Narrative development and storytelling workshops
• Media influence analysis and media relations
• Content strategy and content platform development
• Public engagement campaigns and stakeholder relationship management
• Messaging development and narrative for social impact

These services are delivered through a combination of strategic consulting, creative execution, and analytics, with a focus on helping organizations improve their overall communication strategies in both digital and traditional channels.

Who PARLA Works With

PARLA is best suited for organizations in Chile and the broader region that face complex communication challenges requiring a blend of public affairs, digital expertise, and narrative sophistication. This includes companies in regulated industries such as energy, mining, and healthcare, where public perception and policy engagement are critical. The agency also serves non-profits and social impact organizations looking to shape public discourse around key issues, as well as government entities and public institutions seeking to build trust and engagement with citizens. PARLA’s emphasis on storytelling for change and media narrative shaping makes it a strong partner for organizations navigating crises, launching public campaigns, or repositioning their brand in a competitive or volatile environment. Given its location in Las Condes, the agency is particularly attuned to the nuances of Chilean media and political dynamics, offering localized expertise that larger international firms may lack. For any organization seeking to align its communication with strategic objectives through narrative-driven, data-informed approaches, PARLA provides a focused and experienced team in Santiago, Chile.