PETER LION_Creative Consultant

Based in Amsterdam, Netherlands, PETER LION_Creative Consultant operates as an independent creative consultancy focused on public relations and communications. The Dutch capital is home to a vibrant creative industry, hosting numerous international agencies and a diverse talent pool. Within this competitive landscape, PETER LION_Creative Consultant offers a distinctive blend of strategic thinking and hands-on creative execution, drawing on decades of global experience across multiple continents. The consultancy positions itself at the intersection of left-brain strategy and right-brain creativity, tackling transformation projects that range from digital initiatives to brand repositioning.

What They Do

PETER LION_Creative Consultant provides a range of public relations and communications services tailored to clients seeking substantial change. The core offering revolves around creative direction and strategic consulting, with a strong emphasis on brand transformation. This includes developing through-the-line campaigns that integrate advertising, digital content, and public relations. The consultancy’s approach is rooted in a deep understanding of how to craft narratives that resonate across different media and markets. Services are designed to help organizations reframe their identity, launch new products, or reposition themselves in crowded industries. PETER LION_Creative Consultant brings a global perspective to every project, leveraging a career that has spanned Australia, Europe, Asia, America, and the Middle East.

Who They Serve

The consultancy works with a wide array of clients, from multinational corporations to government entities and startups. Industries served include technology, automotive, consumer goods, paint and coatings, tourism, and real estate. Past clients have included major brands such as Compaq, Chrysler, Samsung, IBM, SC Johnson, Tropicana, Beiersdorf, Federal Express, Bose Sound Systems, Konica, Suzuki, Vodafone, and AkzoNobel. For the latter, PETER LION_Creative Consultant led a rebranding effort for the Glidden paint brand across North America, which earned a golden EFFIE award. More recently, the consultancy has been involved in high-profile projects in the Middle East, including positioning and content creation for NEOM, the Saudi Tourist Board, and Central Riyadh district. This breadth of experience means the consultancy is well-suited for organizations undergoing significant transformation, whether in their brand identity, market positioning, or internal culture.

Expertise and Services

Based on the extensive career of its founder, PETER LION_Creative Consultant offers a set of core capabilities that address the full spectrum of public relations and communications needs:

• Creative direction and brand strategy
• Through-the-line campaign development (advertising, digital, PR)
• Brand repositioning and rebranding
• Content creation for digital and traditional media
• Strategic consulting for transformation projects
• International market entry and localization
• Event and festival creative direction (e.g., Jonge Honden "Young Creatives" program)

This expertise is backed by a career that includes roles as a freelance art director, creative partner, and global creative director at agencies such as Ogilvy & Mather, Bozell True North, Foote Cone & Belding, and DDB Unlimited. The consultancy’s founder also brings a unique personal perspective, including a passion for motorcycle travel and documentary filmmaking, which informs a storytelling approach that is both authentic and visually compelling.

Who It’s a Good Fit For

PETER LION_Creative Consultant is an ideal partner for organizations that need a seasoned creative strategist to drive meaningful change. It suits companies in the midst of rebranding, launching new products, or entering new markets, particularly those that require a global outlook and the ability to work across cultures. Clients who value a hands-on, experienced consultant rather than a large agency team will find the approach particularly effective. Whether the goal is to revitalize a legacy brand, create a new communications platform, or develop content for a mega-project, PETER LION_Creative Consultant offers the strategic depth and creative firepower to deliver results from its base in Amsterdam, Netherlands.