P+G | Trendmakers

P+G | Trendmakers is a public relations and communications agency based in Curitiba, Brazil, founded in 2013. The agency focuses on building solid, dynamic, ethical, and practical relationships through communication concepts and tools. Their work spans a wide range of sectors, including industry, gastronomy, hospitality, the third sector, luxury, retail, health, sports, education, communication, marketing, culture, tourism, and automobiles. With a specialized and experienced team, the agency is well-positioned to serve both B2C and B2B clients, emphasizing media relations, digital experiences, and societal conversations.

Core Services and Specialties

P+G | Trendmakers offers a comprehensive suite of services designed to manage and enhance brand reputation across traditional and digital channels. Their expertise includes media relations, crisis management, media training, and public relations strategies. The agency also provides content production, social media marketing, and influencer relationship management, helping clients engage with their target audiences effectively. Key capabilities include:

• Assessoria de imprensa (press office and media relations)
• Gerenciamento de crise (crisis management)
• Media training
• Produção de conteúdo (content creation and content marketing)
• Social media strategy and marketing
• Influencer marketing and relacionamento com influenciadores
• Digital experiences and event marketing
• Brand positioning and brand strategy
• Mídia paga (paid media)
• Produção de experiências (experience production)

These services are tailored to help clients navigate societal conversations and trendsetting, ensuring their messages resonate in a crowded media landscape. The agency’s work in content marketing and digital experiences supports customer acquisition and brand loyalty, particularly for B2C companies.

Methodology and Approach

P+G | Trendmakers operates with a focus on building long-term, ethical relationships. Their approach combines traditional public relations tools—like press office and media training—with modern digital strategies, such as social media marketing and influencer engagement. The agency emphasizes the importance of societal conversations, helping brands participate in relevant cultural dialogues. Their team’s experience across diverse sectors allows them to adapt strategies to specific industry needs, whether for luxury goods, healthcare, or education. By integrating content production with media influence, P+G | Trendmakers ensures that clients maintain a consistent and authentic voice across all channels.

The agency’s methodology also includes crisis management, which is critical for protecting brand reputation in fast-moving digital environments. They offer media training to prepare spokespeople for interviews and public appearances, and they use paid media to amplify organic reach. This balanced approach between earned, owned, and paid media helps clients achieve visibility and credibility.

Location and Market Context

Based in Curitiba, Brazil, at 50 Avenida Republica Argentina in the State of Parana, P+G | Trendmakers serves clients both locally and nationally. Curitiba is a major economic hub in southern Brazil, known for its strong industrial base and growing service sector. The agency’s location allows it to tap into regional markets while also engaging with national trends. Their work spans multiple Brazilian states, and they are adept at handling the nuances of the Brazilian media landscape. For companies looking to establish or strengthen their presence in Brazil, P+G | Trendmakers offers a valuable combination of local expertise and strategic communications skills.

Ideal Clients

P+G | Trendmakers is a good fit for businesses and organizations in industries such as retail, hospitality, luxury, health, education, sports, culture, and tourism. They are particularly suited for B2C brands seeking to enhance their media relations, manage their social media presence, and engage with influencers. Companies facing a reputation challenge or looking to launch a new product or service in the Brazilian market will benefit from the agency’s crisis management and content marketing capabilities. Nonprofits and third-sector organizations can also leverage their expertise in societal conversations and public relations. Overall, P+G | Trendmakers serves clients who value ethical, practical, and dynamic communication strategies delivered by an experienced team in Curitiba, Brazil.